Job summary
Job post source
This job is directly from insightsoftware
Job overview
The Content Marketing Specialist at insightsoftware develops and executes data-driven content marketing strategies to promote the company's financial software products and engage target audiences.
Responsibilities and impact
The role involves collaborating on content strategy, creating and managing high-quality content across digital platforms, overseeing production processes, coordinating with internal and external teams, distributing content, and analyzing performance to optimize impact.
Experience and skills
Requires 3+ years in content writing or marketing communications, strong writing and editing skills, experience with SEO, content management systems like WordPress, project management tools, and excellent communication and organizational skills; knowledge of finance is a plus.
Work environment and culture
insightsoftware promotes a high-energy, high-performance global team environment committed to equal employment opportunity and diversity.
Company information
insightsoftware is a global provider of financial software solutions for the Office of the CFO, focusing on financial planning, analysis, accounting, and operations to empower business leaders with accessible financial data.
Team overview
The candidate will join a small, dynamic content marketing team within a global organization, working closely with senior managers and cross-functional teams.
Unique job features
The role uniquely leverages AI tools to enhance content workflows and productivity while maintaining a human-centric voice, and involves managing complex projects like survey reports across the business.
Company overview
insightsoftware is a global provider of financial reporting and enterprise performance management software. They specialize in helping organizations make sense of their financial data through innovative software solutions that streamline reporting, planning, budgeting, and analytics. Founded in 2018, the company has rapidly expanded through strategic acquisitions and partnerships, enhancing its product offerings and market reach. Insightsoftware generates revenue by selling software licenses, subscriptions, and providing professional services to a diverse range of industries, including finance, manufacturing, and healthcare. Their commitment to continuous innovation and customer-centric solutions has positioned them as a leader in the financial software industry.
How to land this job
Position your resume to highlight your expertise in content marketing strategy, content creation across multiple digital platforms, and your ability to collaborate with senior management and cross-functional teams, as these are key for the Content Marketing Specialist role at insightsoftware.
Emphasize your skills in leveraging AI tools for content productivity, SEO best practices, project management, and experience with CMS like WordPress and tools like Wrike or Airtable, as these specifics align closely with the job description.
Apply through multiple channels including insightsoftware's corporate careers page, LinkedIn, and other job boards where the position is posted to maximize your application visibility.
Connect with current content marketing team members or the Senior Manager, Content Marketing at insightsoftware on LinkedIn; use ice breakers such as commenting on their recent content campaigns, asking about how they integrate AI tools into their workflows, or expressing enthusiasm about insightsoftware's data-driven marketing approach.
Optimize your resume for ATS by incorporating keywords from the job description such as 'content marketing strategy,' 'SEO,' 'content creation,' 'AI tools,' 'project management,' and 'cross-functional collaboration' to ensure your resume passes initial automated screenings.
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