Job summary
Job post source
This job is directly from AppFolio
Job overview
The Sr. Manager, Marketing Content at AppFolio leads the content marketing strategy to support go-to-market initiatives, driving customer acquisition and growth through innovative and high-quality content.
Responsibilities and impact
The role involves developing and managing a comprehensive content strategy, overseeing content production across multiple formats, managing a content marketing team, collaborating with cross-functional teams, innovating content formats including AI integration, and analyzing content performance metrics.
Compensation and benefits
The base salary range is $138,400 to $173,000, with additional benefits and discretionary bonuses available as part of a comprehensive Total Rewards package for full-time employees.
Experience and skills
Candidates need at least 5 years in content marketing with 2 years in leadership, strong SEO knowledge, excellent writing and editing skills, project management expertise, data interpretation skills, and effective communication abilities.
Career development
AppFolio offers growth opportunities through a culture of high performance, coaching, mentorship, and skill development with best-in-class leaders.
Work environment and culture
The company fosters a flexible, hybrid work environment emphasizing connection, innovation, impact, diversity, and inclusion, promoting a collaborative and supportive culture.
Company information
AppFolio is a technology leader in real estate industry software, providing innovative platforms that enhance community connection, operational efficiency, and business growth.
Team overview
The candidate will lead and develop a team of content marketing experts, writers, and copywriters, fostering collaboration and high performance.
Job location and travel
Location details are available on AppFolio's website, with a hybrid work model supporting flexibility and connection.
Unique job features
This role uniquely integrates AI into content creation and distribution, offering innovative opportunities to shape the future of marketing content in real estate technology.
Company overview
AppFolio is a leading provider of cloud-based software solutions tailored for property management and legal industries. Founded in 2006, the company offers comprehensive tools for property managers to streamline operations, enhance tenant services, and manage finances, while its legal practice management software aids law firms in case management and billing. AppFolio generates revenue through subscription fees and value-added services. Significant milestones include its IPO in 2015 and continuous innovation in AI-driven features, making it a key player in its sectors.
How to land this job
Position your resume to showcase your leadership in content marketing, emphasizing your experience in developing and executing content strategies aligned with go-to-market plans, as this is central to the Sr. Manager, Marketing Content role at AppFolio.
Highlight your skills in managing diverse content formats such as emails, webinars, blogs, podcasts, and your ability to innovate with AI-powered content creation and distribution, which are key points in the job description.
Apply through multiple channels including AppFolio's official corporate careers page and LinkedIn to maximize your application visibility and chances of being noticed.
Connect with current content marketing leaders or team members at AppFolio on LinkedIn; use ice breakers like commenting on recent company content initiatives or asking about how AI is being integrated into their content strategy to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'content strategy,' 'go-to-market,' 'content marketing,' 'SEO,' 'AI-powered content,' and 'team leadership' to ensure your resume passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify relevant job posting sites, and find LinkedIn contacts for networking, allowing you to focus your energy on preparing for interviews and refining your personal pitch.
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