Job summary
Job post source
This job is directly from Project Management Institute
Job overview
The Head of Brand Experience & Global Activation leads global brand representation and activation efforts, focusing on regional marketing, strategic partnerships, and experiential marketing to build brand equity and engagement.
Responsibilities and impact
The role involves collaborating across central brand, creative, regional, and event teams to ensure consistent and culturally relevant brand execution globally, managing multi-market teams, and overseeing event marketing and experiential strategies.
Experience and skills
Requires a bachelor's degree in marketing or related field, 12-15 years of progressive brand marketing experience, leadership of multi-market teams, expertise in event marketing, and strong cross-functional collaboration skills; project management certification preferred.
Job location and travel
Frequent travel of 30-40% is expected, no specific office location mentioned.
Company overview
Project Management Institute (PMI) is a global nonprofit professional organization dedicated to advancing the practice, science, and profession of project management. Founded in 1969, PMI offers globally recognized standards, certifications, resources, tools, academic research, publications, professional development courses, and networking opportunities. The organization generates revenue through membership fees, certification exams, training programs, and conferences. PMI's flagship certification, the Project Management Professional (PMP), is highly esteemed in the industry and serves as a benchmark for project management excellence.
How to land this job
Position your resume to highlight extensive leadership in brand marketing, especially in global or matrixed organizations, emphasizing your ability to lead multi-market teams and manage senior-level reports with a focus on empowerment and accountability.
Emphasize your expertise in experiential and event marketing, showcasing your experience in end-to-end oversight of programming, content, and stakeholder alignment to demonstrate your capability in driving impactful brand experiences.
Highlight your skills in cross-functional collaboration with creative, production, communications, legal, sales, and regional teams, illustrating your ability to navigate complex environments and build strong relationships.
Apply through multiple channels including the Project Management Institute corporate careers page and LinkedIn to maximize your application visibility and reach.
Connect on LinkedIn with professionals in PMI's brand, marketing, and regional activation divisions; use ice breakers like commenting on recent PMI events, expressing interest in their global marketing strategies, or asking about how they integrate cultural nuances in brand activation.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand equity,' 'experiential marketing,' 'cross-functional collaboration,' 'global-to-local marketing,' and 'project management certification' to ensure it passes automated screenings.
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