Job summary
Job post source
This job is directly from Mastercard
Job overview
The Manager, B2B Marketing - Strategy at Mastercard will support the VP of Marketing Strategy in aligning campaign and audience strategies to ensure effective marketing execution.
Responsibilities and impact
Daily responsibilities include coordinating marketing execution plans, managing audience segmentation, developing frameworks for marketing teams, collaborating with various marketing functions, and tracking channel performance.
Compensation and benefits
The salary range for this position is $108,000 - $199,000 USD depending on location, with benefits including medical insurance, paid leave, 401k matching, and tuition reimbursement.
Experience and skills
Candidates should have experience in B2B marketing, particularly in demand generation and campaign strategy, along with proficiency in Salesforce and Excel.
Career development
Opportunities for professional growth include developing frameworks for scalable marketing execution and collaborating across various marketing functions.
Work environment and culture
Mastercard promotes a merit-based, inclusive work environment that values diversity and equal opportunity.
Company information
Mastercard is a global leader in digital payments, operating in over 200 countries and territories, focusing on building a sustainable economy through innovative technology and partnerships.
Team overview
The candidate will collaborate with Field, Customer, Partner, BDR, and Digital Marketing teams, contributing to a dynamic and cross-functional marketing environment.
Job location and travel
The job is based in various locations including Atlanta, Austin, Miami, and Purchase, New York, with potential remote work options.
Application process
Interested candidates should apply online, ensuring to include necessary documentation and following the application instructions provided on the Mastercard careers page.
Unique job features
This role offers the chance to work on integrated marketing strategies and contribute to high-level marketing plans.
Company overview
Mastercard is a global technology company in the payments industry, facilitating electronic funds transfers worldwide, primarily through its branded credit, debit, and prepaid cards. The company generates revenue by charging fees to financial institutions based on transaction volume, the number of cards issued, and other services. Founded in 1966 as Interbank Card Association, it rebranded to Mastercard in 1979 and has since been at the forefront of payment innovation, including the development of contactless and mobile payment solutions.
How to land this job
Position your resume to showcase your experience in B2B demand generation, account-based marketing, and campaign strategy, as these are critical for the Manager, B2B Marketing role at Mastercard.
Highlight your proficiency in Excel, Salesforce, and digital marketing tactics, especially LinkedIn and Google, to demonstrate your ability to align with the job requirements.
Apply through multiple channels including Mastercard's corporate site and LinkedIn to maximize your chances of being noticed by hiring managers.
Connect with professionals in the marketing division at Mastercard on LinkedIn to gather insights about the role and express your enthusiasm for the position.
Use ice breakers like asking about their experience with specific marketing strategies or inquiring about the team culture to foster meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description, such as 'demand generation,' 'account-based marketing,' and 'campaign planning' to improve your chances of passing initial screenings.
Consider utilizing Jennie Johnson's Power Apply feature, which can streamline your application process, ensuring your resume is tailored and you are applying through the best channels while identifying key connections to network with.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.