Job summary
Job post source
This job is directly from ETS
Job overview
The Product Marketing Manager at ETS will define and drive Go-To-Market activities for the Praxis division, aiming to increase revenue and improve customer satisfaction through effective product adoption and marketing strategies.
Responsibilities and impact
The role involves collaborating with various teams to create marketing materials, develop strategies for client retention, and manage projects while ensuring compliance with ethical standards.
Compensation and benefits
ETS offers health, vision, and dental insurance, generous PTO, tuition reimbursement, retirement plans with company contributions, and additional perks like commuter benefits and pet insurance.
Experience and skills
Candidates should have 4+ years of experience in product marketing or sales enablement, preferably in the education technology sector, with familiarity in K-12 teacher certification processes.
Career development
ETS provides generous continuous learning support, including tuition reimbursement and access to online learning, promoting professional growth.
Work environment and culture
ETS emphasizes diversity, equity, and inclusion, fostering an inclusive environment through various affinity groups and encouraging community involvement.
Company information
ETS has been advancing quality and equity in education for over 75 years, providing trusted assessments and learning solutions like TOEFL, TOEIC, GRE, and Praxis.
Team overview
The Product Marketing Manager will work closely with the client success, sales, business development, and product teams, contributing to a collaborative environment focused on strategic recommendations.
Unique job features
The role offers the opportunity to influence product roadmaps and drive demand for educational products, contributing to the mission of placing qualified educators in classrooms.
Company overview
Educational Testing Service (ETS) is a nonprofit organization that develops, administers, and scores standardized tests such as the TOEFL, GRE, and Praxis exams. They generate revenue through fees charged for test registrations, preparation materials, and scoring services. Founded in 1947, ETS has a long history of advancing quality and equity in education by providing fair and valid assessments, research, and related services. Their mission is to help advance quality and equity in education by providing fair and valid assessments, research, and related services.
How to land this job
Position your resume to highlight your experience in product marketing and sales enablement, particularly within the education technology sector, as this is central to the Product Marketing Manager role at ETS.
Emphasize your ability to create marketing collateral, develop go-to-market strategies, and demonstrate strong storytelling skills based on customer insights, as these are key responsibilities outlined in the job description.
Apply through multiple platforms including ETS's corporate website and LinkedIn to maximize your chances of being noticed for the Product Marketing Manager position.
Connect with professionals in the Praxis division at ETS on LinkedIn to gain insights about the position; consider ice breakers like discussing recent trends in education technology or asking about their experiences with product launches.
Optimize your resume for ATS by incorporating keywords from the job description such as 'product marketing', 'sales enablement', and 'K-12 teacher certification processes' to enhance your visibility in applicant tracking systems.
Utilize Jennie Johnson's Power Apply feature to streamline your application process, ensuring that your resume is tailored, your applications reach the right channels, and you can effectively network with relevant contacts at ETS.
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