Job summary
Job post source
This job is directly from St. Pete Athletic
Job overview
The Director of Marketing and Engagement at St. Pete Athletic leads the marketing and engagement strategy to build the club's brand and community, enhancing member experience and positioning the club as a lifestyle leader in Tampa Bay.
Responsibilities and impact
The role involves owning the marketing vision and budget, developing integrated marketing strategies, managing digital and print marketing, overseeing brand consistency, planning and executing events, collaborating across teams, and driving member and public engagement through storytelling and campaigns.
Compensation and benefits
The position offers a competitive salary based on experience, medical benefits, professional development stipends, and complimentary club membership and perks.
Experience and skills
Candidates should have experience building marketing programs for lifestyle, hospitality, luxury, or high-end fitness brands, strong storytelling skills, proficiency with digital marketing platforms and analytics, and the ability to manage multiple projects collaboratively and proactively.
Career development
The company promises opportunities for professional and personal growth, including a voice in shaping the club and access to wellness offerings.
Work environment and culture
St. Pete Athletic fosters a culture of excellence, joy, and kindness, emphasizing hospitality, community, and collaboration in a vibrant club environment.
Company information
St. Pete Athletic is a new urban country club in St. Petersburg, FL, featuring sports facilities, a restaurant and bar, coworking, wellness, and a garden oasis, focused on creating a premium hospitality and lifestyle experience.
Team overview
The Director will work across diverse teams including athletics, food and beverage, retail, events, and external partners to deliver a cohesive brand and community experience.
Job location and travel
The job is located in St. Petersburg, Florida, at the St. Pete Athletic club.
Unique job features
This role uniquely combines marketing leadership with direct involvement in club events and member experiences, blending hospitality, sport, and community engagement in a lifestyle club setting.
Company overview
St. Pete Athletic is a professional soccer club based in St. Petersburg, Florida, competing in the USL League One, the third tier of American soccer. The organization generates revenue through ticket sales, sponsorships, merchandise, and community partnerships, focusing on engaging local fans and fostering youth development programs. Founded in 2023, the club aims to build a strong regional identity and contribute to the growth of soccer in the Tampa Bay area. Candidates should be aware of its emphasis on community involvement and its ambition to become a cornerstone of local sports culture. The club’s rapid establishment and commitment to grassroots engagement make it an exciting environment for passionate sports professionals.
How to land this job
Position your resume to showcase your expertise in integrated marketing strategies, creative storytelling, and community engagement tailored to lifestyle and hospitality brands, reflecting the vibrant culture of St. Pete Athletic.
Highlight your leadership in managing multi-channel marketing efforts including digital, social media, events, and brand consistency to demonstrate your ability to build a cohesive premium brand presence.
Apply through multiple channels such as St. Pete Athletic’s corporate website, LinkedIn job postings, and relevant hospitality and sports industry job boards to maximize your application visibility.
Connect on LinkedIn with marketing, events, and community engagement team members at St. Pete Athletic; use ice breakers like commenting on recent club events or expressing enthusiasm for their unique urban country club concept to start conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'integrated marketing,' 'community engagement,' 'digital marketing,' 'brand strategy,' and 'event activation' to ensure it passes initial screenings.
Leverage Jennie Johnson’s Power Apply feature to automate applying across multiple platforms, tailor your resume for ATS, and identify LinkedIn connections to network with, allowing you to focus more on preparing for interviews and networking.
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