Job summary
Job overview
The Senior Analyst, Video Investment at CMI Media Group plays a key role in driving video media strategies and providing thought leadership in the video space, impacting client growth and campaign success.
Responsibilities and impact
The role involves developing holistic video media strategies, collaborating with video leads, managing programmatic video campaigns, executing media plans, optimizing campaign performance, client reporting, and staying updated on industry trends and technologies.
Experience and skills
Requires 3+ years of relevant experience including 2+ years in digital media, expertise in video platforms and programmatic buying, strong technical and negotiation skills, familiarity with DSPs like Trade Desk and DV360, and preferably a healthcare/pharmaceutical background and a bachelor's degree.
Company information
CMI Media Group is a marketing-focused company specializing in media strategies, particularly in video across various platforms including linear, broadcast, streaming, and digital media.
Unique job features
The role offers exposure to advanced video media platforms and programmatic advertising, with opportunities to contribute to thought leadership and work in a fast-paced, evolving ecosystem focused on Pharma and Health Sciences.
Company overview
CMI Media Group is a leading healthcare media agency specializing in providing data-driven marketing solutions for pharmaceutical and life sciences companies. They generate revenue through strategic media planning, buying, and analytics services that enhance brand visibility and engagement within the healthcare sector. Founded in 1989, CMI Media Group has a rich history of innovation in healthcare communications, leveraging advanced technology and data analytics to deliver personalized and impactful marketing campaigns. Their expertise lies in integrating media strategies with healthcare insights to drive measurable outcomes for their clients.
How to land this job
Position your resume to highlight your expertise in Video media strategies across OTT/CTV, Advanced TV, and Programmatic platforms, emphasizing your ability to support holistic video campaigns and media partner selection.
Focus on showcasing your analytical skills, familiarity with DSPs like The Trade Desk and PulsePoint, and your experience in negotiating media partnerships and optimizing campaign performance.
Apply through multiple channels including the CMI Media Group corporate careers page and LinkedIn to maximize visibility and ensure your application reaches the right recruiters.
Connect with professionals in the Video Investment or Media Strategy divisions at CMI Media Group on LinkedIn; break the ice by referencing recent digital video trends, asking about their experience with programmatic platforms, or inquiring how CMI is innovating in Advanced TV.
Optimize your resume for ATS by incorporating keywords from the job description such as 'Programmatic Video,' 'DSP,' 'Advanced TV,' 'media buying,' 'campaign optimization,' and 'digital video analytics' to pass initial screenings effectively.
Leverage Jennie Johnson's Power Apply feature to automate multi-channel applications, tailor your resume for ATS, and identify LinkedIn contacts to network with, allowing you to focus your time on interview prep and strategy.
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