Job summary
Job post source
This job is directly from Schurz Communications
Job overview
The Marketing Manager at Burlington Telecom, a Schurz Communications subsidiary, leads marketing strategies to boost brand awareness, lead generation, and market share in the broadband industry.
Responsibilities and impact
The role involves implementing marketing strategies, leading go-to-market efforts, managing budgets and KPIs, launching products, promoting the brand, conducting market research, creating targeted campaigns, organizing community events, and analyzing campaign performance.
Compensation and benefits
The position offers a salary range of $70,000-$95,000 per year with benefits including family medical plans, dental and vision, company-funded HSA, paid disability, parental leave, life insurance, 401(k) with company match, paid time off, and volunteer paid time off.
Experience and skills
Candidates need at least 3 years of marketing management experience in B2C/B2B, preferably in broadband or telecom, a bachelor's degree in marketing or related field, and skills in digital marketing tools like Google Analytics and HubSpot; a valid driver's license is required.
Career development
The company provides an environment for employees to nurture their gifts and achieve potential, supporting community involvement and professional growth.
Work environment and culture
Schurz Communications values innovation, talent retention, community involvement, and continuous improvement, fostering a supportive and dynamic work environment.
Company information
Schurz Communications is an award-winning company with subsidiaries like Burlington Telecom, focusing on broadband and telecommunications services with strategic objectives around growth and innovation.
Job location and travel
The job is located in Burlington, VT, primarily indoors with some flexibility in work schedules based on business needs.
Unique job features
The role offers the opportunity to work in a competitive broadband market with a focus on innovative marketing strategies and community engagement.
Company overview
Schurz Communications is a privately held American media company that operates broadband, cloud, and managed IT services businesses, having transitioned from its historical roots in newspaper and broadcast media. The company generates revenue primarily through its technology infrastructure services, serving residential, commercial, and enterprise clients across the United States. Founded in 1872 and headquartered in Mishawaka, Indiana, Schurz has a legacy of family ownership and a reputation for adapting to industry changes, notably selling its publishing and broadcast assets in the 2010s to focus on digital services. The company’s strategic acquisitions in the broadband and IT sectors have positioned it as a regional leader in digital connectivity and solutions. Candidates should be aware of Schurz’s strong emphasis on innovation, community engagement, and its ongoing evolution within the rapidly changing communications landscape.
How to land this job
Tailor your resume to showcase your experience in developing and executing comprehensive marketing strategies, emphasizing your ability to drive brand awareness, lead generation, and market share growth in competitive industries like broadband or telecom.
Highlight your proficiency with digital and traditional marketing channels, including SEO/SEM, Google Analytics, Google Ads, and social media marketing, as well as your skills in budgeting, P&L management, and campaign performance analysis.
Apply through multiple platforms such as Schurz Communications' corporate careers page, Burlington Telecom's job postings, and LinkedIn to maximize your application visibility and response chances.
Connect with current employees or managers in the marketing division at Schurz Communications on LinkedIn; start conversations by complimenting recent company campaigns, asking about the team's approach to market challenges, or expressing enthusiasm for their community involvement initiatives.
Optimize your resume for ATS by incorporating keywords from the job description like 'marketing strategies,' 'digital marketing,' 'SEO/SEM,' 'budgeting,' 'campaign analysis,' and 'broadband industry' to ensure it passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify relevant job posting sites, and find LinkedIn contacts for networking, freeing up your time to prepare for interviews and refine your marketing expertise.
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