Job summary
Job post source
This job is directly from Golin
Job overview
The Senior Manager - Influencer Marketing at Golin leads influencer marketing strategies to maximize client investment and integrates digital platforms to drive impactful campaigns.
Responsibilities and impact
The role involves collaborating with account leads and digital teams to develop and execute influencer campaigns, managing client relationships, overseeing budgets and staffing, leading integrated PR and social programs, and mentoring team members.
Compensation and benefits
The salary range is $80,000 to $105,000, with benefits including flexible time off, enhanced family care, health and wellness benefits, hybrid work flexibility, and a monthly stipend for gym or hobbies under the LifeTime benefits program.
Experience and skills
Candidates need a bachelor's degree in marketing or related fields and 5-7 years of experience in digital, social media, or influencer marketing, with strong client service, leadership, communication, and problem-solving skills.
Career development
The position offers opportunities to lead business growth, mentor team members, and contribute to digital leadership and innovation within the company.
Work environment and culture
Golin promotes a culture of support, growth, inclusivity, and innovation, emphasizing employee happiness and AI integration in PR work.
Company information
Golin is a global PR agency with 1700 employees in 50+ offices, known for award-winning work and a commitment to AI integration and inclusive collaboration.
Team overview
The candidate will join the Digital leadership team, managing several team members and fostering team growth, morale, and thought leadership.
Job location and travel
The job is based in Dallas with openness to candidates in New York, offering a hybrid work environment.
Application process
Applicants will be contacted only by authorized Golin representatives; no sensitive personal information is required for interviews.
Unique job features
Golin is pioneering AI integration in PR aiming to be fully AI-integrated by 2026, offering unique opportunities to work with cutting-edge digital content and data-driven creative strategies.
Company overview
Golin is a global public relations and communications firm known for its innovative approach to PR and marketing. They specialize in creating data-driven strategies that help brands connect with their audiences through compelling storytelling and integrated campaigns. Founded in 1956 by Al Golin, the company has a rich history of pioneering PR practices and has grown to operate in multiple countries worldwide. Golin generates revenue through a mix of consulting services, media relations, digital marketing, and crisis management, serving a diverse range of industries from consumer goods to technology.
How to land this job
Position your resume to highlight your expertise in influencer marketing, digital media strategy, and managing integrated campaigns across paid and organic channels, emphasizing your ability to drive client success and brand reputation alignment.
Focus on showcasing leadership skills in managing account teams, project management experience with social and influencer campaigns on platforms like Instagram, TikTok, and YouTube, and your capacity to foster client relationships and grow business.
Apply through multiple avenues including Golin's official corporate careers page and LinkedIn to maximize your application visibility and chances of being noticed.
Connect with current Golin employees in the influencer marketing or digital teams on LinkedIn; use ice breakers such as complimenting recent campaigns they've led, asking about their experience adapting to AI integration at Golin, or inquiring about team culture and growth opportunities.
Optimize your resume for ATS by incorporating keywords from the job description such as 'influencer marketing,' 'digital fluency,' 'paid social campaigns,' 'client relationship management,' and 'project management' to ensure your resume passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored resume customization, multi-platform application submissions, and LinkedIn networking outreach, allowing you to focus more on interview preparation and strategic job search activities.
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