Job summary
Job post source
This job is directly from dna Communications, part of the Weber Shandwick Collective.
Job overview
The Senior Manager, Earned Media Strategy at dna Communications leads media relations within the Health Practice, managing client relationships and strategic earned media campaigns to drive the practice's success.
Responsibilities and impact
The role involves managing client and media relationships, developing and executing integrated media strategies, supervising team members, supporting business development, and collaborating with creative teams to meet client goals.
Compensation and benefits
The salary range is $100,000 to $115,000, with benefits including medical, dental, vision, 401k with employer match, tuition reimbursement, flexible holidays, short-term disability, paid family leave, and family building benefits.
Experience and skills
Candidates need 5-6 years of healthcare public relations experience, strong media relations skills, and a BA or BS in Communications or related field; consumer health experience is preferred.
Career development
The position offers opportunities for professional learning through office-wide initiatives, seminars, and participation in agency development and new business activities.
Work environment and culture
The company values health and wellbeing, inclusivity, and offers flexible benefits to support employees' personal and professional lives.
Company information
dna Communications is part of the Weber Shandwick Collective, a global communications agency known for integrated media and health communications expertise.
Team overview
The candidate will join the New York health media team, managing mid to junior team members and collaborating with strategists and creative teams.
Job location and travel
The job is based in New York, with no specific mention of remote work or travel requirements.
Application process
Applicants are encouraged to apply through the company's career website, with accommodations available for those needing assistance during the application process.
Unique job features
The role uniquely integrates earned media strategy with health communications, offering a chance to lead major branded and unbranded consumer campaigns and work closely with media and third-party partners.
Company overview
dna Communications is a global healthcare communications agency specializing in delivering strategic, creative, and integrated communication solutions for pharmaceutical, biotech, and medical device companies. They make money by offering services such as brand strategy, medical education, digital marketing, and public relations to help clients effectively communicate with healthcare professionals, patients, and other stakeholders. Founded in 2001, dna Communications has grown to become a key player in the healthcare communications industry, known for its innovative approach and commitment to improving health outcomes through effective communication.
How to land this job
Position your resume to highlight your leadership in managing earned media strategies, especially within healthcare or consumer health sectors, emphasizing your ability to counsel clients and execute integrated media relations campaigns.
Focus on showcasing your experience in client relationship management, team supervision, and strategic planning, as well as your proficiency in developing media plans, story angles, and media outreach that align with client goals.
Apply through multiple channels including dna Communications' official career page, LinkedIn, and other job boards where the position is posted to maximize your visibility and chances of consideration.
Connect with current employees in the Health Practice or Media Relations teams at dna Communications on LinkedIn; start conversations by referencing recent health campaigns they've led or expressing your enthusiasm for their integrated media approach.
Optimize your resume for ATS by incorporating keywords such as 'earned media strategy,' 'healthcare public relations,' 'media relations action plans,' 'client counseling,' and 'team leadership' to ensure it passes automated screenings effectively.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify the best platforms to apply through, and find relevant LinkedIn contacts for networking, allowing you to focus on preparing for interviews and refining your pitch.
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