Job summary
Job post source
This job is directly from Excelligence Learning Corporation
Job overview
The Director of Digital Marketing at Excelligence Learning Corporation leads digital marketing strategy and execution across brands, focusing on customer acquisition, engagement, and lifetime value.
Responsibilities and impact
The role involves developing integrated digital strategies, managing campaigns across multiple digital channels, leveraging AI for personalization, optimizing performance through analytics, and collaborating cross-functionally with various teams and agencies.
Experience and skills
Requires a Bachelor's degree in Marketing or related field (Master's preferred), 8+ years in digital marketing with expertise in media planning, paid and organic digital channels, strong analytics and customer segmentation skills, and experience with martech stacks and CRM tools.
Work environment and culture
Excelligence Learning Corporation values diversity and inclusion, fostering an inclusive environment where all qualified applicants receive equal consideration regardless of protected status.
Company information
Excelligence Learning Corporation focuses on educational brands like Discount School Supply and Really Good Stuff, emphasizing digital marketing to support brand growth and customer engagement.
Unique job features
The role uniquely integrates AI tools for personalization and supports real-time content delivery through marketing technology stack integration.
Company overview
Excelligence Learning Corporation is a leading developer, manufacturer, and distributor of educational products and solutions for early childhood and elementary education. They generate revenue through the sale of classroom supplies, furniture, arts and crafts materials, and educational toys under various brands like Discount School Supply and Really Good Stuff. Founded in 1985, the company has a strong history of innovation in educational resources, aiming to enhance learning experiences for children and educators.
How to land this job
Tailor your resume to highlight your expertise in leading digital marketing strategies and full-funnel campaign execution across paid, owned, and earned channels, emphasizing experience with DTC and retail brands.
Showcase your skills in managing multi-channel digital campaigns, including paid search, social media, programmatic advertising, SEO/SEM, email/SMS marketing, and personalization using AI and martech stacks like Salesforce and Bloomreach.
Apply through multiple platforms such as Excelligence Learning Corporation's corporate careers page and LinkedIn to maximize your application visibility and ensure your resume reaches the right hiring managers.
Connect with current employees in the Brand Strategy or Digital Marketing divisions on LinkedIn; start conversations by commenting on recent company campaigns or asking about Excelligence’s approach to integrating AI in marketing.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital strategy,' 'ROAS optimization,' 'customer segmentation,' 'martech stack integration,' and 'cross-functional collaboration' to pass automated screenings effectively.
Use Jennie Johnson's Power Apply feature to automate tailored applications across multiple channels, identify and connect with relevant LinkedIn contacts, and optimize your resume for ATS, freeing you to focus on interview preparation and networking.
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