Job summary
Job post source
This job is from a recruiting firm hiring for a separate company
Job overview
The Demand Generation Marketing Specialist role focuses on leading growth marketing and lead generation efforts at a Series A AI startup, driving pipeline and opportunity growth through multi-channel campaigns and data-driven strategies.
Responsibilities and impact
The specialist will design and execute multi-channel digital campaigns, manage marketing automation workflows in HubSpot, own SEO and paid channel strategies, collaborate with sales and customer success teams, support content marketing, and continuously optimize campaigns using analytics and A/B testing.
Compensation and benefits
The position offers a base salary range of $120K to $160K depending on experience and location, along with excellent benefits and fully remote work within the US, preferably on the West Coast with core hours on Pacific Time.
Experience and skills
Candidates need 3+ years in B2B lead generation and digital marketing within SaaS, AI, or tech startups, 5+ years overall marketing experience, strong HubSpot expertise, familiarity with tools like Google Analytics and SEMRush, and a startup mindset; cloud computing or data engineering knowledge is a plus.
Work environment and culture
The company culture emphasizes kindness, customer obsession, constant improvement, and blending cutting-edge AI with real-world impact in a fast-paced startup environment.
Company information
The client is a well-funded Series A AI startup spun out of a top-tier university AI lab, focusing on secure AI innovation by enabling cloud-scale AI workloads on encrypted data, with partnerships including Fortune 500 companies and top consulting agencies.
Job location and travel
The role is fully remote within the US, preferably on the West Coast, with the expectation to work core hours on Pacific Time with the team and leadership.
Unique job features
This role offers full ownership of lead generation programs at a high-impact AI startup, working with advanced AI and data privacy technologies and the opportunity to build programs from scratch in a fast-paced environment.
Company overview
Kismet Search is a professional recruiting firm specializing in the technology sector, leveraging over 25 years of experience to build strong relationships and connect top talent with leading companies. Based in San Diego, California, Kismet Search focuses on roles such as software engineering, data science, and marketing management. The company operates a career portal listing various job opportunities and is known for its deep understanding of clients' cultures and needs.
How to land this job
Tailor your resume to emphasize your 3+ years of B2B SaaS or AI lead generation experience, highlighting your ability to build lead gen programs from scratch that drive SQL and pipeline growth at startups.
Showcase your technical proficiency with HubSpot, marketing automation, SEO, SEM, PPC, LinkedIn Ads, and tools like Google Analytics and SEMRush, as these are critical for this role at Kismet Search.
Apply through multiple channels including Kismet Search's corporate career page, LinkedIn job postings, and other reputable job boards to maximize your application visibility for the Demand Generation Marketing Specialist role.
Connect with current employees in the marketing or growth divisions at Kismet Search on LinkedIn; open conversations by referencing their recent campaigns, expressing interest in their AI-driven privacy solutions, or asking for advice on succeeding in the role.
Optimize your resume for ATS by incorporating keywords from the job description such as 'lead generation,' 'HubSpot,' 'SEO,' 'B2B SaaS marketing,' 'pipeline growth,' and 'multi-channel campaigns' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailoring your resume, identify the best application channels, and find LinkedIn connections to network with, freeing up your time to focus on interview preparation and skill sharpening.
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