Job summary
Job post source
This job is directly from ClassDojo
Job overview
The B2B Product Marketing & Demand Gen Lead at ClassDojo is a strategic role responsible for expanding district and school leader partnerships and leading marketing strategies to position ClassDojo as a trusted K-12 communication platform.
Responsibilities and impact
The role involves building scalable marketing strategies, driving inbound and outbound campaigns, leading go-to-market strategies for new products, partnering with sales and product teams, and creating systems for scaling marketing efforts.
Compensation and benefits
The salary ranges from $160,000 to $222,000 depending on location, with consideration for experience and skillset; benefits include equal employment opportunity, accommodation for disabilities, and a distributed work environment with Americas time zone overlap.
Experience and skills
Candidates should have 8+ years in B2B marketing with strategic pipeline or GTM ownership, experience in high-growth companies, leadership in cross-functional teams, and a track record of revenue-driving campaigns; edtech SaaS experience and paid media budget management are bonuses.
Career development
This high-impact individual contributor role offers autonomy and cross-functional collaboration, acting like a Head of Marketing for Districts with opportunities to shape product launches and scaling strategies.
Work environment and culture
ClassDojo values talent density, innovation, and entrepreneurial spirit, with a distributed team from diverse backgrounds focused on pioneering education's future.
Company information
ClassDojo is a leading K-12 communication app used in over 95% of US schools, reaching 45 million children globally, with a team of around 200 people and a mission to provide beloved education experiences worldwide.
Team overview
The role involves close partnership with Sales, SDR, Product, and Success teams in a cross-functional setting to drive marketing and adoption efforts.
Job location and travel
The company is distributed and hires regardless of location, requiring significant hours overlap with Americas time zones.
Unique job features
This role uniquely combines demand generation, positioning, and go-to-market ownership with wide scope and autonomy, focusing on district-level expansion and product launches.
Company overview
ClassDojo is an educational technology company that provides a communication platform for teachers, students, and parents to share in-class experiences through photos, videos, and messages. The company generates revenue through premium features and services offered to schools and parents, such as ClassDojo Plus, which includes additional tools for student engagement and learning. Founded in 2011 by Sam Chaudhary and Liam Don, ClassDojo has grown significantly, becoming a widely used tool in classrooms around the world, emphasizing positive reinforcement and community building in education.
How to land this job
Position your resume to highlight your strategic leadership in B2B marketing, focusing on pipeline growth, go-to-market strategies, and demand generation relevant to education technology and SaaS products.
Emphasize your experience collaborating cross-functionally with sales, product, and success teams to drive inbound interest, improve sales velocity, and launch new product features with measurable impact.
Apply through multiple channels including ClassDojo's official career website and LinkedIn to maximize your application visibility and ensure your materials reach the right recruiters and hiring managers.
Connect with current ClassDojo employees in marketing, sales, and product divisions on LinkedIn; start conversations by referencing ClassDojo’s mission to transform education or recent product launches, and ask about their experience working on district-level marketing initiatives.
Optimize your resume for ATS by incorporating keywords from the job description such as 'demand generation,' 'go-to-market strategy,' 'pipeline growth,' 'B2B marketing,' 'cross-functional collaboration,' and 'product launches' to ensure your resume passes automated screenings.
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