Job summary
Job post source
This job is directly from Valley Bank
Job overview
The Marketing Strategic Planning and Operations Manager at Valley Bank optimizes marketing processes and tools to enhance campaign execution and performance tracking across the marketing organization.
Responsibilities and impact
The role involves managing the marketing planning cycle, overseeing marketing technology platforms, developing performance dashboards, driving process improvements, partnering with Finance and Strategy on budget tracking, and ensuring compliance with regulatory and brand standards.
Experience and skills
The position requires a bachelor's degree in marketing or related field, 7+ years of marketing operations experience in banking, strong knowledge of marketing technology tools, excellent communication, collaboration, analytical, and project management skills, with preferred qualifications including a master's degree.
Company overview
Valley Bank is a regional financial institution that provides a range of banking services including personal and business banking, loans, mortgages, and wealth management. They generate revenue primarily through interest on loans, service fees, and investment income. Founded in 1927, Valley Bank has a long history of serving communities in the northeastern United States, and they emphasize customer service and community involvement as core values.
How to land this job
Position your resume to highlight your extensive experience in marketing operations within the banking sector, emphasizing your expertise in managing marketing planning cycles and coordinating cross-functional workflows.
Focus on showcasing your proficiency with marketing technology platforms like Salesforce, HubSpot, or Marketo, along with your skills in developing dashboards and reports that track campaign performance and ROI.
Apply through multiple channels, including Valley Bank's corporate careers page and LinkedIn, to maximize your chances of being noticed for this role.
Connect with current employees in Valley Bank's marketing division on LinkedIn; use ice breakers such as complimenting a recent campaign they managed or asking about how their team integrates marketing technology tools.
Optimize your resume for ATS by incorporating keywords from the job description such as 'marketing operations,' 'campaign execution,' 'marketing technology platforms,' 'dashboard development,' and 'budget tracking' to ensure your resume passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn contacts to network with, saving you time and increasing your chances of landing the job.
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