Job summary
Job post source
This job is directly from Pennant Services
Job overview
The Digital Marketing Specialist at Pennant Services focuses on managing paid ad campaigns primarily on Google Ads and Meta Ads to support growth in home care and senior living sectors.
Responsibilities and impact
The role involves planning, executing, and optimizing paid ad campaigns, advising local leaders on ad performance, collaborating with the data team for dashboard and analysis support, managing conversion tracking with High Level and PostHog, and guiding creative and campaign strategies.
Compensation and benefits
The salary ranges from $55,000 to $70,000 annually with comprehensive health insurance, two weeks PTO plus holidays, a 401(k) with company match, and a hybrid work schedule with one day in-office in Eagle, Idaho.
Experience and skills
Candidates need 2+ years managing paid media campaigns, especially Google Ads, with preferred experience in Meta Ads Manager, strong analytical skills, familiarity or willingness to learn High Level CRM and PostHog, excellent communication, and collaboration skills; certifications and creative experience are a plus.
Career development
The company offers professional development opportunities including training and access to learning resources to support career growth.
Work environment and culture
Pennant Services emphasizes a values-driven culture based on CAPLICO principles focusing on service, accountability, learning, and collaboration in a hybrid work environment.
Company information
Pennant Services is a leader in home care, home health, hospice, and senior living industries operating through a Service Center model supporting local operations rather than a traditional corporate HQ.
Team overview
The specialist will join the marketing team collaborating closely with internal data and creative teams and local operational leaders.
Job location and travel
The position is hybrid with one day per week in the Eagle, Idaho office and the rest remote.
Application process
Applicants must submit a resume and cover letter including campaign examples and alignment with company values; portfolios or case studies are optional.
Unique job features
This role uniquely integrates paid ads management with CRM and conversion tracking tools High Level and PostHog, emphasizing collaboration with data teams rather than building dashboards independently.
Company overview
Pennant is a leading provider of technology-enabled solutions and services for the financial services industry, specializing in software development, IT consulting, and business process outsourcing. They generate revenue through a combination of subscription-based software licensing, professional services, and managed services. Founded in 2001, Pennant has a strong history of innovation and growth, having expanded its offerings and client base significantly over the years. The company is known for its commitment to delivering high-quality, scalable solutions that help financial institutions improve efficiency and compliance.
How to land this job
Tailor your resume to highlight your expertise in managing Google Ads and Meta Ads campaigns, emphasizing your analytical skills and experience with conversion tracking tools like High Level CRM and PostHog.
Focus on showcasing your ability to communicate complex marketing concepts clearly to non-marketers and your experience collaborating with cross-functional teams, particularly local leaders and data teams.
Apply through multiple channels including Pennant's corporate careers page and LinkedIn to maximize your application visibility and ensure you don't miss any openings.
Connect with current employees in Pennant's marketing or digital advertising teams on LinkedIn; start conversations by referencing Pennant's CAPLICO values or asking about how their team integrates paid ads with local operations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'Google Ads,' 'Meta Ads,' 'conversion tracking,' 'High Level CRM,' 'PostHog,' and 'ad hoc analysis' to pass automated screenings.
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