Job summary
Job post source
This job is directly from BIGO
Job overview
The Marketing & Partnership Manager at BIGO drives business growth by cultivating partnerships and managing influencer marketing to enhance brand visibility and user acquisition.
Responsibilities and impact
The role involves developing and managing partnerships, leading marketing campaigns focused on KPIs like user acquisition and ROI, planning events, creating marketing materials, and collaborating with cross-functional teams, with some travel required.
Compensation and benefits
The position offers a competitive base salary with performance bonuses, 4 weeks paid time off plus sick days and holidays, free medical, dental, vision insurance, 401k, gym membership, and meal allowance.
Experience and skills
Candidates need a bachelor's degree and at least 4 years in marketing or user growth in tech or entertainment, with skills in partnership development, influencer marketing, event planning, and data-driven campaign analysis.
Work environment and culture
The job is based in a hybrid office environment in Los Angeles with a fast-paced, dynamic culture requiring adaptability and strong organizational skills.
Job location and travel
The job is located in Century City, Los Angeles, with a hybrid schedule requiring 3 days in the office and some domestic and international travel.
Unique job features
The role uniquely combines partnership management with influencer marketing and event planning, emphasizing strategic 360 marketing and data-driven decision making.
Company overview
BIGO Technology is a fast-growing tech company specializing in video-based social media platforms and live streaming services. Founded in 2014 and headquartered in Singapore, BIGO operates popular apps like BIGO LIVE and Likee, which generate revenue through in-app purchases, virtual gifts, and advertising. The company has rapidly expanded its global footprint, leveraging advanced AI technology to enhance user experience and engagement. Acquired by JOYY Inc. in 2019, BIGO continues to innovate in the digital content space, making it a dynamic workplace for tech enthusiasts.
How to land this job
Position your resume to highlight your experience in partnership development, influencer marketing, and event planning, emphasizing your ability to drive user acquisition and brand growth through strategic campaigns.
Focus on showcasing your skills in managing marketing calendars, leading partnership-driven campaigns within budget, and delivering actionable insights from campaign metrics to demonstrate your strategic thinking and organizational abilities.
Apply through multiple platforms including BIGO's corporate careers page and LinkedIn to maximize your chances of being noticed for the Marketing & Partnership Manager role.
Connect with professionals in BIGO's Marketing or Partnerships division on LinkedIn; use ice breakers like commenting on recent BIGO campaigns, asking about their experience with influencer collaborations, or expressing enthusiasm for their innovative marketing strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'partnership development,' 'influencer marketing,' 'user acquisition,' 'campaign metrics,' and 'event planning' to ensure it passes automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn contacts, allowing you to focus your energy on preparing for interviews and networking.
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