Georgia Pacific

Market Research Analyst / Senior Analyst - Georgia-Pacific CPG (Hybrid Role)

ATLANTA, GAPosted 17 days ago

Job summary

  • Job post source

    This job is directly from Georgia Pacific

  • Job overview

    The Market Research Analyst / Senior Analyst role at Georgia Pacific supports marketing research projects and capability transformation to provide proprietary insights for multiple business units, impacting decision-making and business growth.

  • Responsibilities and impact

    The analyst will execute qualitative and quantitative research, translate findings into engaging formats, collaborate with various teams, manage vendor relationships, maintain knowledge platforms, and leverage innovative tools including GenAI to enhance research.

  • Compensation and benefits

    The job offers a comprehensive benefits plan including medical, dental, vision, flexible spending accounts, life insurance, disability, retirement plans, paid time off, educational assistance, and potentially infertility and parental leave support, with compensation based on market data and candidate qualifications.

  • Experience and skills

    Candidates need a bachelor's degree and at least 2 years of market research experience, proficiency with data analysis tools like Excel and SPSS, and the ability to communicate insights effectively; preferred qualifications include advanced degrees and CPG or B2B research experience.

  • Career development

    The company emphasizes entrepreneurial spirit and individual contribution, suggesting opportunities for growth through challenging the status quo and creating value within a supportive environment.

  • Work environment and culture

    Georgia Pacific values diversity, inclusion, and a supportive work environment that balances individual needs and business goals, promoting wellbeing and equal opportunity.

  • Company information

    Georgia Pacific is part of Koch companies, known for empowering employees and fostering innovation and value creation across its businesses.

  • Team overview

    The role supports internal customers across PRO Washroom, Retail, and Dixie business units, collaborating with sales, marketing, and other teams to align insights with business priorities.

  • Job location and travel

    The position is based in Atlanta, Georgia, with a hybrid work model requiring three days in the office per week and up to 20% travel.

  • Unique job features

    This role uniquely integrates advanced research methodologies with innovative tools like GenAI and emphasizes translating complex data into accessible narratives for diverse audiences.

Company overview

Georgia-Pacific is a leading American pulp and paper company that manufactures and distributes a wide range of products, including tissue, packaging, paper, and building materials. They generate revenue through the sale of consumer products like Brawny paper towels and Quilted Northern bath tissue, as well as commercial products for construction and industrial use. Founded in 1927, the company has grown through strategic acquisitions and innovations, becoming a subsidiary of Koch Industries in 2005. Understanding their diverse product lines and market presence is crucial for any candidate.

How to land this job

  • Tailor your resume to highlight your experience with both qualitative and quantitative market research methodologies, emphasizing skills in survey development, data analysis, and social listening relevant to Georgia-Pacific's PRO Washroom, Retail, and Dixie business segments.

  • Focus on showcasing your ability to translate complex research findings into clear, engaging narratives and visual formats such as infographics and videos, demonstrating your capacity to communicate insights effectively to non-technical audiences.

  • Apply through multiple channels including Georgia-Pacific's corporate careers site, LinkedIn, and other job boards where the position is posted to maximize your exposure and chances of being noticed.

  • Connect with current employees in the Insights & Knowledge or Market Research teams at Georgia-Pacific on LinkedIn; use ice breakers like commenting on recent company initiatives in consumer insights or asking about how GenAI tools are being integrated into their research processes.

  • Optimize your resume for ATS by incorporating keywords from the job description such as 'market research,' 'qualitative and quantitative methodologies,' 'data analysis,' 'Qualtrics,' 'social listening,' and 'insights communication' to ensure it passes automated screenings.

  • Utilize Jennie Johnson's Power Apply feature to automate applying across multiple platforms, tailor your resume with the right keywords, and identify relevant LinkedIn contacts to network with, allowing you to focus more on preparing for interviews and refining your skills.

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