Job summary
Job post source
This job is directly from Bob Evans Farms, Inc.
Job overview
The Customer Insights Manager at Bob Evans Farms is responsible for leveraging customer and market insights to support sales strategy and improve financial results for strategic accounts.
Responsibilities and impact
The role involves engaging with buyers, performing market assessments, supporting joint business planning, managing forecasts and promotional plans, collaborating with internal teams, analyzing sales and market data, and providing actionable insights to drive growth and sales execution.
Experience and skills
Candidates need a bachelor's degree or equivalent experience, at least 5 years in relevant roles, advanced knowledge of data sources like Kroger 84.51 and Nielsen, strong communication and strategic influencing skills, results orientation, and preferably experience in Consumer Packaged Goods.
Company information
Bob Evans Farms, based in Columbus, Ohio, has a 75-year history of producing farm-inspired food products and is part of Post Holdings' Refrigerated Retail division with strong growth and innovation focus.
Company overview
Bob Evans Farms, Inc. is a leading American food company specializing in the production and distribution of refrigerated side dishes, pork sausage, and other convenience foods. Founded in 1948 by Bob Evans, the company started as a small sausage business in Ohio and has since grown into a nationally recognized brand. They generate revenue primarily through retail sales in grocery stores and food service channels. Notably, Bob Evans Farms was acquired by Post Holdings in 2017, which expanded its market reach and product offerings.
How to land this job
Position your resume to highlight your expertise in customer insights, data analysis, and strategic sales support, emphasizing experience with syndicated data sources like IRI/Nielsen and Kroger 84.51 as these are crucial for Bob Evans Farms, Inc.
Focus on showcasing your ability to engage with buyers, develop joint business plans, and deliver actionable insights that drive sales and marketing strategies, reflecting the collaborative and customer-facing nature of the role.
Apply through multiple platforms including Bob Evans Farms' corporate careers page, LinkedIn, and relevant job boards to maximize your application visibility for the Customer Insights Manager position.
Connect on LinkedIn with professionals in Bob Evans Farms' Refrigerated Retail division or Customer Team; use ice breakers like commenting on recent company growth initiatives, new product launches, or asking about their experience working with customer insights in the food industry.
Optimize your resume for ATS by incorporating keywords from the job description such as 'customer insights,' 'joint business planning,' 'syndicated data,' 'sales strategy,' and 'consumer packaged goods' to improve your chances of passing automated screenings.
Jennie Johnson's Power Apply feature can automate your application process by tailoring your resume, identifying multiple application channels, and suggesting LinkedIn contacts to network with, allowing you to focus more on interview preparation and strategy.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.