Job summary
Job post source
This job is directly from Spin Master
Job overview
The Senior Director of Integrated Marketing Services at Spin Master will lead the marketing team to develop strategies that drive sales and enhance consumer experiences across various digital platforms.
Responsibilities and impact
The role involves managing social channels, collaborating with stakeholders on marketing strategies, overseeing event activations, managing budgets, driving influencer strategies, and analyzing campaign performance.
Compensation and benefits
The anticipated salary range for this position is $165,000 to $200,000 per year, with additional benefits including growth opportunities, flexible work hours, and comprehensive perks.
Experience and skills
Candidates should have experience in digital marketing, channel management, and marketing to families, with an MBA being a plus; a deep understanding of digital content and social media trends is essential.
Career development
Spin Master offers growth and career opportunities, with a proven record of advancement and internal transfers for passionate employees.
Work environment and culture
The company fosters a fast-paced, hands-on environment that encourages impactful decision-making and values innovation, collaboration, and fun.
Company information
Spin Master is a leading global children's toy, entertainment, and digital gaming company known for its commitment to innovation and creativity.
Team overview
The candidate will manage a small team of social media, influencer, and experiential marketers, collaborating closely with various departments.
Job location and travel
The job is hybrid, with the anticipated salary reflecting positions in California; other states may have different salary ranges.
Application process
Applicants are encouraged to apply through the Workday application if they are current Spin Master employees; otherwise, they should follow the standard application process as outlined in the job description.
Unique job features
The role offers unique opportunities to work on high-impact strategies across emerging digital platforms and engage with a diverse audience.
Company overview
Spin Master is a global children's entertainment company known for creating, designing, manufacturing, and marketing a diverse portfolio of innovative toys, games, and entertainment properties. Founded in 1994 in Toronto, Canada, the company has grown through successful product lines like PAW Patrol, Hatchimals, and Air Hogs, alongside strategic acquisitions. Spin Master generates revenue through product sales, licensing deals, and entertainment content distribution, leveraging its strong brand presence and creative capabilities to capture market share in the competitive toy industry.
How to land this job
Position your resume to showcase your extensive experience in digital marketing, particularly within the entertainment, retail, or CPG sectors, emphasizing your ability to develop high-impact strategies that drive sales and consumer engagement.
Highlight your expertise in managing diverse social channels and your experience in influencer strategy, as these are key responsibilities for the Senior Director role at Spin Master.
Apply through multiple channels, including Spin Master's corporate site and LinkedIn, to broaden your visibility and increase your chances of being noticed for this position.
Connect with professionals in the integrated marketing services division at Spin Master on LinkedIn to inquire about the role, using ice breakers like discussing a recent campaign they executed or asking about trends they find exciting in the toy industry.
Optimize your resume for ATS systems by incorporating specific keywords from the job description, such as 'digital marketing,' 'social media,' 'influencer strategy,' and 'analytics' to enhance your chances of passing initial screenings.
Consider using Jennie Johnson's Power Apply feature, which can streamline your application process by tailoring your resume, identifying optimal application channels, and suggesting relevant LinkedIn connections to network with.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.