Job summary
Job post source
This job is directly from Magnolia
Job overview
The Social Media Manager, Food at Magnolia leads social media strategy and content creation to enhance brand storytelling, community engagement, and audience growth.
Responsibilities and impact
The role involves creating and scheduling platform-specific content, monitoring social trends, engaging with the community, collaborating with marketing teams, tracking performance metrics, managing social accounts, supervising staff, and ensuring consistent brand messaging.
Experience and skills
Requires a bachelor's degree preferred, 1-3 years management or 5+ years related experience, proficiency in social media platforms and analytics, portfolio submission, and availability for events including evenings and weekends; Premiere Pro experience preferred.
Work environment and culture
Magnolia fosters a diverse, inclusive team environment emphasizing teamwork, communication, guest focus, and strategic goal setting with a moderate noise work environment and occasional outdoor exposure.
Company information
Magnolia is an equal opportunity employer with a commitment to diversity and inclusion; the company values storytelling and community engagement through its social media presence.
Team overview
The position reports to the Director of Social Media, Digital Media and includes supervisory responsibilities, indicating a leadership role within the social media team.
Job location and travel
Based at Magnolia Headquarters in Waco, Texas, with requirements to work at events and flexible hours including evenings, weekends, and holidays.
Unique job features
The job features a comprehensive social media management role with responsibilities spanning content creation, community engagement, analytics, and team leadership, requiring hands-on involvement in events and cross-functional collaboration.
Company overview
Magnolia is a lifestyle brand and home improvement company founded by Chip and Joanna Gaines, known for their popular TV show "Fixer Upper." The company operates a diverse portfolio including a retail store, a real estate agency, a restaurant, and a line of home decor products. Magnolia generates revenue through product sales, real estate services, and media ventures. Key historical points include the opening of Magnolia Market at the Silos in Waco, Texas, which has become a major tourist attraction, and their partnership with Target to launch the Hearth & Hand with Magnolia product line.
How to land this job
Position your resume to emphasize your expertise in developing and executing engaging social media strategies across platforms like Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube, showcasing your ability to create content that drives community engagement and brand storytelling.
Highlight your experience with social media trend analysis, content calendar management, cross-functional collaboration with marketing and PR teams, and supervisory responsibilities to align with Magnolia’s expectations for this role.
Apply through multiple channels including Magnolia’s official corporate careers site and LinkedIn job postings to maximize your application visibility and increase your chances of being noticed.
Connect with current Magnolia social media team members or those in the digital media division on LinkedIn; start conversations by complimenting recent campaigns, asking about their experience working at Magnolia, or inquiring how the social media team integrates storytelling with marketing efforts.
Optimize your resume for ATS by incorporating key phrases from the job description such as 'social media strategy,' 'content calendar management,' 'trend identification,' 'community engagement,' 'social media analytics,' and 'team leadership' to ensure your resume passes automated screenings.
Use Jennie Johnson’s Power Apply feature to automate applying through multiple job portals, tailor your resume with relevant keywords, and identify LinkedIn connections for networking, freeing you to focus on preparing for interviews and enhancing your social media portfolio.
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