Job summary
Job post source
This job is directly from Two Circles
Job overview
The Acquisition Marketing Manager at Two Circles drives growth of membership programs and content streaming platforms for high-profile sports clients by leading digital-first acquisition campaigns and optimizing user journeys.
Responsibilities and impact
The role involves designing multi-channel acquisition campaigns, optimizing conversion funnels across web and app, advising on budget and performance, collaborating with creative and client teams, and ensuring end-to-end journey continuity from awareness to retention.
Compensation and benefits
The base salary range is $70,000 to $85,000, with total compensation varying by experience and other factors; benefits include commitment to equality and diversity in hiring.
Experience and skills
Requires 3-5 years in D2C acquisition or performance marketing, preferably in sports or entertainment, with success in subscription growth, digital campaign optimization, SEO/ASO knowledge, and experience with various paid media and analytics tools.
Work environment and culture
The company values diversity, equality, and a fast-paced, high-stakes environment intrinsic to live sports and entertainment, emphasizing passion for sports and fan culture.
Company information
Two Circles is a global Sports & Entertainment Marketing business with nearly 1000 employees in 14 offices, serving over 900 clients including major sports and entertainment brands.
Team overview
The candidate will consult and advise a team of marketing strategists and subject matter experts servicing multiple clients.
Job location and travel
The job is based in the United States; remote work options are not specified.
Application process
Applicants are encouraged to fill out an anonymous Equality & Diversity Monitoring Form as part of the application; no other specific application steps are detailed.
Unique job features
The role uniquely combines sports fan engagement with ecommerce through digital acquisition campaigns and optimized user journeys for membership and streaming platforms.
Company overview
Two Circles is a data-driven sports marketing agency that specializes in helping sports organizations grow their audiences and revenues through the use of data analytics and digital marketing strategies. They work with sports teams, leagues, and federations to optimize fan engagement, improve commercial performance, and enhance the overall sports experience. Founded in 2011, Two Circles has rapidly grown to become a key player in the sports industry, leveraging insights from data to create personalized fan experiences and drive business growth. The company generates revenue by offering consulting services and implementing data-driven solutions tailored to the unique needs of each client.
How to land this job
Tailor your resume to emphasize your experience in digital acquisition campaigns, especially within sports, entertainment, or fan-driven consumer brands, highlighting your success in growing subscription or membership products.
Showcase your expertise in multi-channel campaign design, including paid social, search, display, influencer programs, and referral partnerships, along with your skills in conversion funnel optimization across web and mobile platforms.
Apply through multiple channels such as Two Circles' corporate career page, LinkedIn job postings, and relevant sports marketing job boards to maximize your application's visibility.
Connect with current Two Circles marketing team members or those in the sports and entertainment division on LinkedIn; use ice breakers like commenting on recent campaigns Two Circles executed or expressing genuine interest in their fan engagement strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'performance marketing,' 'fan acquisition,' 'conversion optimization,' 'paid media,' 'GA4,' 'SEO,' and 'CRM tools' to ensure your resume passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find LinkedIn connections to network with, enabling you to focus your energy on interview preparation and skill enhancement.
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