Roc Nation

Associate Director, Digital Marketing & Strategy (Management)

NEW YORK, NYPosted 30+ days ago

Job summary

  • Job post source

    This job is directly from Roc Nation

  • Job overview

    The Associate Director of Digital Marketing and Strategy at Roc Nation plays a crucial role in supporting the growth of A-List Management clients through effective digital marketing strategies and promotional campaigns.

  • Responsibilities and impact

    Daily responsibilities include executing promotional campaigns, managing digital content, maintaining artist web and social platforms, and analyzing campaign performance to drive marketing initiatives.

  • Compensation and benefits

    The salary range for this position in New York City is $105,000 - $125,000, with additional benefits provided by Roc Nation.

  • Experience and skills

    Candidates should have 4-6 years of experience in digital marketing, strong knowledge of social media platforms, and excellent copywriting skills, with a bachelor's degree preferred.

  • Career development

    Opportunities for professional growth may include advancing within the digital marketing team and working closely with high-profile artists.

  • Work environment and culture

    Roc Nation promotes a collaborative and flexible work environment, valuing diversity and equal opportunity.

  • Company information

    Roc Nation is a prominent entertainment company founded by Jay-Z, known for its management of artists and athletes, as well as its involvement in various entertainment sectors.

  • Team overview

    The candidate will join a dynamic digital team that collaborates closely with A-List Management clients, reporting directly to the VP of Digital Marketing & Strategy.

  • Job location and travel

    This position is based in New York, NY, and is full-time and on-site.

  • Application process

    Applicants must provide necessary documentation and possess work authorization without requiring visa sponsorship.

  • Unique job features

    The role offers unique opportunities to work with A-List artists and develop innovative digital marketing strategies.

Company overview

Roc Nation, LLC is a full-service entertainment agency founded in 2008 by Shawn "Jay-Z" Carter. The company operates across various sectors including talent management, music publishing, touring, merchandising, film, television, and sports. Roc Nation generates revenue through artist representation, brand partnerships, and media production. Noteworthy milestones include its acquisition of the British management company Three Six Zero and the launch of Roc Nation Sports, which represents high-profile athletes. The company is known for its influential role in shaping modern entertainment and sports management.

How to land this job

  • Position your resume to showcase your experience in digital marketing, particularly with content marketing and social media management, as these are crucial for the Associate Director role at Roc Nation.

  • Highlight your ability to manage relationships with digital partners and your experience in executing promotional campaigns, as these responsibilities are key in the job description.

  • Apply through multiple channels including Roc Nation's corporate site and LinkedIn to maximize your visibility for this position.

  • Connect with professionals in the digital marketing division at Roc Nation on LinkedIn to inquire about the position; consider ice breakers like discussing a recent marketing trend or asking about their favorite Roc Nation campaign.

  • Optimize your resume for ATS systems by incorporating keywords from the job description such as 'digital marketing,' 'content strategy,' and 'social media management' to increase your chances of passing initial screenings.

  • Utilizing Jennie Johnson's Power Apply feature can streamline your application process, ensuring your resume is tailored, and that you find the best channels to apply through while identifying LinkedIn connections to network with.

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