Job summary
Job post source
This job is directly from BNTO.
Job overview
The Director of Wholesale at BNTO leads and scales the wholesale business across 10+ fashion labels, driving revenue growth and expanding retail partnerships globally.
Responsibilities and impact
The role involves developing and executing wholesale strategies, managing key retail accounts, expanding the retail footprint, leading showroom and brand discovery efforts, monitoring in-season business performance, conducting seasonal market appointments, supporting operational excellence, and providing strategic market insights.
Compensation and benefits
The salary range is $120,000 to $150,000, with final compensation based on experience and location; benefits include medical, dental, vision, life insurance with full employee premium coverage, 401(k), flexible PTO, paid parental leave, and equity.
Experience and skills
Candidates should have 5 to 10 years of wholesale, sales, or account management experience in fashion or related fields, strong retailer relationships, analytical skills, showroom and travel experience, and excellent communication and organizational abilities.
Work environment and culture
BNTO values a fast-paced, entrepreneurial environment with a culture of inclusion, adaptability, proactive communication, and a positive, solutions-oriented mindset.
Company information
BNTO is a Series A fashion tech company powered by AI, offering an omni-consumption subscription platform that integrates new purchases, rentals, and resales to personalize fashion experiences and reduce waste.
Job location and travel
The position is based in New York, NY with a hybrid work model requiring office presence three days per week and seasonal travel to markets and key accounts.
Unique job features
This role offers the unique opportunity to build a wholesale business from the ground up within an innovative AI-powered fashion tech startup, with responsibilities spanning strategic leadership to hands-on execution.
Company overview
BNTO is a Los Angeles-based fashion tech company specializing in an AI-powered subscription platform that personalizes fashion experiences. The company integrates new, rental, and resale fashion into a seamless "omni-retail" model, offering a modern solution to traditional shopping. BNTO operates under the ViaVia Corporation and is backed by prominent Series A investors. Founded by Sixuan Li, who also serves as its CEO, BNTO aims to address the "nothing to wear" dilemma with its innovative and design-driven approach to fashion.
How to land this job
Position your resume to highlight your strategic leadership in wholesale, focusing on your ability to build and scale multi-label portfolios and expand retail footprints, as BNTO values a results-driven approach with a commercial mindset.
Emphasize experience managing department store and specialty boutique accounts, your existing retail relationships, and your skills in showroom operations and seasonal market leadership to align with BNTO's expectations.
Apply through multiple platforms including BNTO's corporate careers page and LinkedIn to maximize your chances, as these are common channels for Series A startups like BNTO to source candidates.
Connect with current BNTO employees or those in the merchandising and wholesale divisions on LinkedIn; use ice breakers like commenting on BNTO's innovative AI-powered fashion platform or asking about how they integrate AI into wholesale strategy.
Optimize your resume for ATS by incorporating keywords from the job description such as 'wholesale strategy,' 'retail footprint expansion,' 'account management,' 'showroom operations,' and 'seasonal markets' to ensure your resume passes screening filters.
Jennie Johnson's Power Apply feature can automate your application process by tailoring your resume for BNTO, identifying multiple application portals, and finding LinkedIn contacts to network with, allowing you to focus your energy on preparing for interviews and strategic networking.
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