Job summary
Job post source
This job is directly from VML
Job overview
The Analytics Manager at VML is a freelance role focused on developing custom dashboards and analyzing data to drive growth and improve digital and B2B client projects.
Responsibilities and impact
The role involves analyzing digital and social media data to evaluate campaign performance, creating custom dashboards and reports, identifying underperforming areas, and leading business intelligence efforts for clients.
Experience and skills
Candidates need at least 4+ years in analytics or data science, strong SQL and BI skills, experience with Snowflake or similar platforms, web analytics tools like Google Analytics, and data visualization expertise; additional skills like GA4 and A/B testing are a plus.
Work environment and culture
VML values innovation, diversity, and inclusion, fostering a collaborative, supportive, and resilient team environment with an entrepreneurial spirit and a focus on continuous improvement.
Company information
VML is a global creative agency and consultancy formed by the merger of VMLY&R and Wunderman Thompson, with over 30,000 employees in 150+ offices worldwide, offering comprehensive marketing and technology solutions.
Job location and travel
The position is freelance and hybrid, with possible locations in Kansas City, Dallas, Chicago, or New York City.
Unique job features
The role offers the chance to work on innovative digital and B2B projects, using advanced analytics tools and custom dashboard development in a flexible freelance and hybrid setting.
Company overview
VML is a global marketing agency specializing in digital marketing, brand strategy, and customer experience. They generate revenue by offering a range of services including advertising, social media management, and data analytics to help brands connect with their audiences. Founded in 1992, VML has grown significantly, merging with Y&R in 2018 to form VMLY&R, expanding its capabilities and global reach. The company is known for its innovative campaigns and has a strong presence in various industries such as technology, healthcare, and consumer goods.
How to land this job
Position your resume to highlight your 4+ years of analytics experience, emphasizing your expertise in SQL, BI tools, and building custom dashboards tailored to client goals.
Focus on showcasing your skills with cloud-based platforms like Snowflake, web analytics tools such as Google Analytics, and your ability to analyze campaign performance and deliver actionable insights.
Apply through multiple channels including VML's corporate career site and LinkedIn to maximize your chances of visibility for the Analytics Manager freelance role.
Connect with current VML employees in the analytics or digital strategy divisions on LinkedIn; start conversations by referencing recent VML projects or expressing genuine curiosity about how they integrate data-driven insights into creative campaigns.
Optimize your resume for ATS by incorporating keywords from the job description like 'digital analytics,' 'custom dashboards,' 'Snowflake,' 'SQL,' and 'business intelligence' to ensure your resume passes initial automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, find multiple application portals, and identify relevant LinkedIn contacts, freeing you to focus on crafting compelling interview responses and networking.
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