Job summary
Job overview
The Director, Brand Strategy at Zimmerman Advertising is responsible for developing marketing campaigns and business solutions by combining consumer insights with creative strategies.
Responsibilities and impact
Daily responsibilities include analyzing market data, collaborating with teams to develop strategies, providing creative briefs, and evaluating campaign effectiveness through customer response and sales data.
Experience and skills
Candidates should have a Bachelor's degree in a relevant field and 5-7+ years of experience in advertising or creative marketing, along with strong leadership and communication skills.
Company information
Zimmerman Advertising is an agency focused on creating effective marketing solutions for various clients, leveraging consumer insights and creative execution.
Job location and travel
The position is based in Fort Lauderdale, FL, and may require domestic and international travel.
Company overview
Zimmerman Advertising is a leading full-service advertising agency specializing in retail brands. They generate revenue through a diverse range of services, including strategic planning, creative development, media buying, and digital marketing. Founded in 1984 by Jordan Zimmerman, the company has grown significantly, becoming a part of the Omnicom Group, one of the largest global marketing and communications networks. Known for its data-driven approach and focus on driving measurable results, Zimmerman Advertising has a robust portfolio of high-profile clients across various industries.
How to land this job
Tailor your resume to showcase your experience in developing marketing campaigns and business solutions, emphasizing your ability to blend consumer insights with creative execution, which is crucial for the Director, Brand Strategy role at Zimmerman Advertising.
Highlight your expertise in market research, both qualitative and quantitative, and your experience in analyzing competitive landscapes to demonstrate how you can formulate critical insights for effective brand positioning.
Apply through multiple platforms, including Zimmerman's corporate website and LinkedIn, to maximize your chances of getting noticed for this position.
Connect with professionals in the brand strategy division at Zimmerman Advertising on LinkedIn, and consider ice breakers like asking about their recent projects or expressing your admiration for their innovative campaigns.
Optimize your resume for ATS systems by incorporating relevant keywords from the job description such as 'brand strategy,' 'consumer insights,' and 'market research' to ensure it passes initial screenings.
Utilizing Jennie Johnson's Power Apply feature will streamline your application process, allowing you to focus on networking and preparing for interviews while ensuring your application is tailored and optimized.
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