Job summary
Job post source
This job is directly from Greenway Health
Job overview
The Marketing Manager at Greenway Health drives product messaging, demand generation, and sales enablement for healthcare IT solutions, impacting market share and sales revenue.
Responsibilities and impact
The role involves developing marketing plans, creating sales collateral, leading campaign strategies, collaborating cross-functionally, delivering presentations, and managing multi-channel marketing efforts to support product positioning and sales targets.
Compensation and benefits
The position offers competitive pay, medical, dental, and vision benefits, 401(k) matching, paid time off, education reimbursement, career growth opportunities, and corporate discounts.
Experience and skills
Requires a Bachelor's degree or equivalent experience, 5+ years in marketing and preferably healthcare IT, skills in product marketing strategy, campaign management, communication, Microsoft Office, SharePoint, and high emotional intelligence.
Career development
Greenway Health offers growth potential and education reimbursement to support career advancement.
Work environment and culture
The company values imagination, empowerment, engagement, and inspiration, with a primarily remote work environment and a hybrid option near the Tampa office to encourage collaboration.
Company information
Greenway Health specializes in healthcare IT solutions, focusing on innovative product marketing and sales enablement to drive business growth.
Team overview
The Marketing Manager will join the product marketing team, collaborating with sales, product management, operations, and customer success teams.
Job location and travel
This is primarily a remote position with a hybrid work option for those within 26 miles of the Tampa, FL corporate office.
Application process
Applicants are encouraged to email recruiting@greenwayhealth.com for pay transparency information if required by their state, including the Job ID in the subject line.
Unique job features
The role includes leading multi-channel marketing campaigns, developing competitive positioning, and delivering product presentations to internal and external stakeholders.
Company overview
Greenway Health is a healthcare technology company that specializes in providing electronic health record (EHR) and practice management solutions to medical practices. They generate revenue by offering software and services that streamline clinical, financial, and administrative workflows for healthcare providers. Founded in 1977, Greenway Health has a long history of innovation in healthcare IT, including the development of integrated platforms that enhance patient care and operational efficiency. The company is known for its commitment to improving healthcare delivery through technology-driven solutions.
How to land this job
Tailor your resume to highlight your expertise in product marketing strategy, focusing on customer segmentation, value propositions, and key messaging, as these are central to the Greenway Health Marketing Manager role.
Emphasize your experience in developing integrated marketing campaigns, sales enablement materials, and your ability to collaborate cross-functionally with sales, product management, and customer success teams to drive demand and revenue.
Apply through multiple channels including Greenway Health's corporate careers site and LinkedIn to maximize your application's visibility and ensure it reaches the right hiring managers.
Connect with current Greenway Health employees in the product marketing or healthcare IT divisions on LinkedIn; use ice breakers like commenting on recent product launches, asking about their experience working on healthcare IT solutions, or inquiring about team culture and collaboration.
Optimize your resume for ATS by incorporating keywords from the job description such as 'product marketing strategy,' 'customer segmentation,' 'sales enablement,' 'healthcare IT,' and 'integrated marketing campaigns' to improve your chances of passing automated screenings.
Consider using Jennie Johnson's Power Apply feature to automate tailored applications, identify relevant job portals, and discover LinkedIn connections, allowing you to focus your energy on preparing for interviews and networking effectively.
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