Job summary
Job post source
This job is from a recruiting firm hiring for a separate company.
Job overview
The VP of Marketing & Brand role leads all marketing efforts for a high-growth DTC health and wellness startup, driving brand strategy and revenue growth.
Responsibilities and impact
The VP will own full-funnel brand and marketing strategy, lead a multidisciplinary marketing team, collaborate with creative and product teams, manage media allocation, and partner with sales to expand revenue channels.
Experience and skills
Requires 8-12 years in brand and marketing leadership for disruptive DTC consumer brands, expertise in brand storytelling, digital acquisition, analytics, budget forecasting, and team management; experience with Shopify, MMM, Meta, Google, and influencer marketing is a plus.
Work environment and culture
The role is hybrid requiring NYC-based candidates, emphasizing a culture of rapid experimentation and bold creativity.
Company information
The company is a profitable, high-growth tech-enabled consumer startup in the DTC health and wellness and personal care sector.
Team overview
The VP will lead and mentor a multidisciplinary marketing team including growth, brand, retention, digital, influencer, and PR specialists.
Job location and travel
The position is hybrid with a requirement to be based in New York City.
Application process
Candidates can apply via the provided link or contact the recruiter directly at marc.ogilvie@scaleupsearch.co.uk.
Unique job features
The role offers ownership of a full marketing funnel and the opportunity to drive category adoption through innovative and culture-shifting creativity.
Company overview
Scale Up Search is a specialist recruitment agency based in Leeds, focusing on the Food & Beverages market. The company offers bespoke and tailored recruitment services to help clients grow their businesses by finding the right talent. They have been involved in high-profile recruitment efforts, such as partnering with a leading fragrance brand to hire a Senior Vice President of Operations. Scale Up Search generates revenue by providing recruitment services and matching skilled professionals with companies in need of their expertise.
How to land this job
Position your resume to highlight extensive leadership experience in brand and marketing within DTC consumer brands, emphasizing your ability to scale low-penetration categories through innovative and culture-shifting strategies.
Showcase your expertise in full-funnel marketing strategy, including brand storytelling, digital acquisition, retention, analytics, and budget forecasting, as these are key to the VP of Marketing & Brand role at Scale Up Search.
Apply via multiple platforms such as Scale Up Search's corporate website, LinkedIn, and other job boards where the position is posted to maximize your visibility and chances.
Connect with marketing leaders and team members at Scale Up Search on LinkedIn; use ice breakers like commenting on recent marketing campaigns they've launched or asking about their approach to integrating creative and operational teams.
Optimize your resume for ATS by incorporating keywords from the job description like 'DTC,' 'brand storytelling,' 'full-funnel analytics,' 'growth marketing,' 'influencer strategy,' and 'team leadership' to ensure it passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn contacts, allowing you to focus your energy on preparing for interviews and networking.
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