Job summary
Job post source
This job is directly from Riverside Insights
Job overview
The Product Marketing Manager at Riverside Insights focuses on driving market adoption and financial growth by developing product marketing strategies targeting K-12 early learning segments, enhancing customer engagement and success.
Responsibilities and impact
The role involves developing positioning and sales enablement materials, conducting market analysis, creating sales tools, gathering customer insights, crafting messaging strategies, executing customer retention plans, partnering with marketing campaigns, collaborating on go-to-market strategies, and supporting the transition from B2C to B2B sales models.
Compensation and benefits
The position offers a base salary range of $85,000 - $100,000 USD plus bonuses, with benefits including medical, dental, vision, life and disability insurance, retirement plans with company matching, flexible spending accounts, paid time off, holidays, flexible work arrangements, tuition reimbursement, and wellness subscriptions.
Experience and skills
Candidates should have a Bachelor's degree or equivalent, 3+ years in product marketing with at least 1 year in K-12 education, preferably early learning, experience with formative assessment platforms is preferred, strong market research synthesis skills, stakeholder communication abilities, and exceptional writing skills.
Career development
The company offers growth opportunities through skill expansion on an ambitious, solution-focused team in a collaborative environment.
Work environment and culture
Riverside Insights promotes a welcoming, inclusive workplace valuing diverse backgrounds and perspectives, emphasizing well-being and impact in a collaborative setting.
Company information
Riverside Insights is a growth-focused company aiming to elevate one billion lives globally by 2030 through research-based assessments and technology for education, health, and workforce sectors.
Job location and travel
The role is remote with up to 15% travel for off-site team meetings, with some stationary work requirements.
Unique job features
The job supports a transition from a teacher-driven B2C sales model to an enterprise B2B model and includes comprehensive onboarding and flexible work benefits.
Company overview
Riverside Insights is a leading provider of educational and clinical assessments that help measure and develop cognitive abilities, academic skills, and other competencies. They generate revenue by selling their assessment tools and related services to schools, psychologists, and other educational institutions. Founded as part of Houghton Mifflin Harcourt, Riverside Insights became an independent entity in 2018, continuing its legacy of over 80 years in the assessment industry. Their products, like the Woodcock-Johnson Tests, are widely recognized and utilized in educational settings.
How to land this job
Position your resume to highlight your experience in product marketing within the K-12 education sector, especially focusing on early learning (pre-K through 2nd grade), and your ability to develop compelling positioning and go-to-market strategies.
Emphasize skills in market analysis, sales enablement content creation, customer engagement strategies, and cross-functional collaboration with sales, product, and marketing teams as outlined in the job description.
Apply through multiple channels including Riverside Insights’ corporate careers page and LinkedIn to maximize your application visibility and follow up on your submissions.
Connect with current employees in the ESGI or product marketing divisions at Riverside Insights on LinkedIn, using ice breakers such as commenting on recent product launches, expressing interest in their approach to early learning market challenges, or asking for advice on succeeding in this role.
Optimize your resume for ATS by incorporating keywords from the job description like 'product marketing,' 'K-12 education,' 'early learning,' 'sales enablement,' 'market analysis,' and 'customer engagement' to ensure it passes automated screenings.
Use Jennie Johnson’s Power Apply feature to automate tailored resume submissions, identify multiple application portals, and find relevant LinkedIn contacts to network with, allowing you to focus your time on preparing for interviews and refining your pitch.
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