Job summary
Job post source
This job is directly from Cadent
Job overview
The Senior Vice President Marketing at Cadent leads the global marketing strategy to enhance brand presence and drive demand for the company's predictive advertising platform.
Responsibilities and impact
The role involves defining and executing marketing vision, leading the marketing team, managing brand positioning, overseeing communications and content marketing, planning events, and driving lead generation and account-based marketing aligned with sales goals.
Compensation and benefits
The position offers a salary range of USD $200,000 to $240,000 per year. Specific benefits are not detailed in the description.
Experience and skills
Candidates should have 12-15 years of progressive B2B technology marketing experience, particularly in adtech/martech, with leadership skills, hands-on marketing execution ability, deep adtech ecosystem knowledge, strong communication, strategic thinking, and expertise in brand, content, event, and digital marketing.
Work environment and culture
Cadent values inclusion and diversity, supports employee resource groups, and fosters a culture of creativity, collaboration, and accountability within a generationally diverse workforce.
Company information
Cadent is a company specializing in predictive AI advertising technology with over 15 years of proprietary data and 22,000 predictive models, offering a unified platform for media targeting and optimization.
Team overview
The SVP Marketing reports directly to the President and leads a high-performing marketing team, collaborating closely with Product, Sales, and Solutions leadership.
Application process
Applicants are encouraged to contact Cadent to start the conversation; no specific application steps are provided.
Unique job features
The role offers leadership in a cutting-edge media technology company with opportunities to shape global marketing strategy and brand positioning in a fast-paced, innovative environment.
Company overview
Cadent is a leading provider of data-driven solutions for television advertising, helping brands optimize their media investments across linear, addressable, and connected TV platforms. They generate revenue by offering advanced advertising technology and analytics services that enable precise audience targeting and measurement. Founded in 2006, Cadent has evolved through strategic acquisitions and innovations, positioning itself as a key player in the convergence of traditional and digital TV advertising.
How to land this job
Position your resume to highlight strategic leadership in B2B technology marketing, emphasizing your experience in building and leading high-performing teams within the adtech or martech sectors.
Focus on showcasing your expertise in brand positioning, communications strategy, content marketing, and event execution, aligning your skills with Cadent’s emphasis on external branding and demand generation.
Apply through multiple channels including Cadent’s corporate careers page and LinkedIn to maximize your application’s visibility and leverage different platform algorithms.
Connect with marketing leaders and executives at Cadent on LinkedIn, using ice breakers like commenting on recent Cadent product launches, sharing insights on predictive AI in advertising, or expressing enthusiasm for their approach to integrated go-to-market strategies.
Optimize your resume for ATS by incorporating keywords such as ‘predictive AI platform,’ ‘brand positioning,’ ‘account-based marketing,’ ‘content marketing,’ ‘event strategy,’ and ‘data-driven marketing’ to ensure it passes automated screenings effectively.
Utilize Jennie Johnson’s Power Apply feature to automate tailored applications, identify multiple application platforms, and find relevant LinkedIn contacts, freeing you to focus on strategic networking and interview preparation.
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