Job summary
Job post source
This job is directly from ISACA
Job overview
The Engagement Marketing Manager at ISACA leads strategic marketing campaigns to increase member engagement, loyalty, and revenue growth, impacting the organization's market presence and member retention.
Responsibilities and impact
The role involves managing ISACA's social media, collaborating with stakeholders to align marketing strategies with business goals, leveraging data analytics for personalized campaigns, and working with members and influencers to build engagement and loyalty.
Experience and skills
Requires a bachelor's degree in marketing, communications, business or related field, 5+ years of experience in engagement or product marketing, CRM and social media platform proficiency, strong communication and project management skills; 8+ years and industry knowledge preferred.
Work environment and culture
ISACA promotes diversity, equity, and inclusion, fostering a professional and accommodating environment with a focus on integrity and cultural sensitivity.
Company information
ISACA is a global professional association with over 185,000 members, providing knowledge, credentials, and training in information security, governance, and emerging technology for over 55 years.
Unique job features
The role offers opportunities to work cross-functionally, use data-driven marketing approaches, and engage with a global professional community in a dynamic, fast-paced environment.
Company overview
ISACA is a global professional association focused on IT governance, risk management, and cybersecurity. They offer certifications, training, and resources to IT professionals to enhance their skills and advance their careers. Founded in 1969, ISACA has grown to serve over 165,000 members in more than 180 countries. The organization generates revenue through membership fees, certification exams, conferences, and educational materials. Notably, ISACA's certifications like CISA, CISM, and CRISC are highly respected in the industry.
How to land this job
Position your resume to highlight your experience in engagement marketing, especially your ability to develop and execute data-driven campaigns that increase customer lifetime value and revenue growth at ISACA.
Emphasize your skills in cross-functional collaboration, social media management, CRM platforms like Salesforce, and your ability to leverage analytics for optimizing marketing strategies as outlined in the job description.
Apply through multiple channels including ISACA's corporate careers page and LinkedIn to maximize your chances of being noticed by recruiters.
Connect with professionals in ISACA's marketing or membership engagement teams on LinkedIn; start conversations by referencing recent ISACA initiatives or asking about their approach to member engagement and loyalty programs.
Optimize your resume for ATS by incorporating keywords such as 'engagement marketing,' 'customer lifetime value,' 'lifecycle marketing,' 'persona building,' 'CRM,' 'Salesforce,' 'social media analytics,' and 'A/B testing' to ensure it passes initial automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application platforms, and discover relevant LinkedIn contacts, allowing you to focus more on networking and interview preparation.
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