Job summary
Job post source
This job is directly from Course
Job overview
The Brand Marketing Operations Manager at Course leads brand marketing strategy and execution to drive demand generation and brand positioning, impacting the company's market presence and growth.
Responsibilities and impact
The role involves building and implementing annual marketing strategies, executing same-day demand generation initiatives, prioritizing tasks in a fast-paced environment, and optimizing marketing performance through data analysis.
Compensation and benefits
The position offers a competitive salary range of $100,000 to $160,000, performance-based bonuses, comprehensive healthcare, 401(k) matching, wellness perks, paid time off, and holidays.
Experience and skills
Candidates should have 5+ years of marketing experience with skills in strategic planning, demand generation, digital marketing, analytics, leadership, and the ability to work on-site in San Diego.
Career development
The company provides clear career pathing, professional development, and training opportunities to support employee growth.
Work environment and culture
Course fosters an inclusive, vibrant, and people-first culture with low employee turnover and a collaborative environment.
Company information
Course is recognized as a Best Place to Work in 2023 and 2024, operating in the HVAC and Refrigeration Equipment Manufacturing and Retail industry.
Job location and travel
The job is located on-site in San Diego, CA, with no remote work option.
Unique job features
This role uniquely combines structured long-term marketing planning with rapid tactical execution to drive immediate results in a dynamic environment.
Company overview
Course is an innovative education technology company that focuses on creating accessible and engaging online learning platforms. They generate revenue by offering subscription-based access to a wide range of courses, certifications, and professional development programs across various industries. Founded with the mission to democratize education, Course has built partnerships with leading universities and organizations to deliver high-quality content. Candidates should note its emphasis on user experience, cutting-edge technology, and a commitment to lifelong learning, which are central to its operations and growth strategy.
How to land this job
Tailor your resume to highlight your 5+ years of marketing experience with a focus on both strategic planning and hands-on execution, emphasizing your ability to build and adapt annual marketing roadmaps based on performance insights.
Showcase your expertise in lead and demand generation, digital marketing, content strategy, and brand positioning, as these are core to the Brand Marketing Operations Manager role at Course.
Apply through multiple platforms including Course's official corporate career site and LinkedIn to maximize your application visibility for this highly competitive position.
Connect with current employees in the marketing or brand operations division at Course on LinkedIn; use ice breakers such as complimenting recent company awards for Best Places to Work or asking about their experience balancing strategic and tactical marketing efforts.
Optimize your resume for ATS by incorporating keywords from the job description like 'marketing operations,' 'demand generation,' 'annual marketing strategy,' 'digital marketing,' and 'analytics,' ensuring your resume passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate multi-channel applications, resume tailoring, and LinkedIn networking, allowing you to focus your time on preparing for interviews and further skill development.
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