Job summary
Job post source
This job is directly from WISC-TV
Job overview
The Sports Director at WISC-TV leads the sports team to deliver innovative storytelling and digital sports coverage in a major college sports town.
Responsibilities and impact
The role involves managing sports staff, leading coverage of major sports events, anchoring sportscasts, producing a sports show, developing digital strategies, and engaging audiences through social media.
Compensation and benefits
The position offers medical, dental, vision, prescription, life, and long-term disability insurance, an employee assistance program, flexible spending accounts, 401(k), and paid time off including vacation, sick, personal, and holidays.
Experience and skills
Candidates should have at least four years of sports journalism experience, preferably with management experience, a four-year degree in journalism or communications, strong broadcast and AP style writing skills, proficiency with newsroom software and editing systems, and a valid driver's license with a clean driving record.
Work environment and culture
WISC-TV is a dynamic, progressive, family-owned business that values employees, culture, and community.
Company information
WISC-TV is a quality station located in a major college sports town, known for award-winning digital sports platforms and market-leading play-by-play coverage of local high school sports.
Team overview
The candidate will lead and inspire the sports staff and collaborate with newsroom leaders to achieve station goals.
Application process
Applicants must apply online with a resume and a link to their work.
Unique job features
The role emphasizes innovative storytelling, digital strategy development, and building a network of live streaming sports events, distinguishing it from traditional sportscast roles.
Company overview
WISC-TV is a CBS-affiliated television station based in Madison, Wisconsin, and is owned by Morgan Murphy Media, a family-owned company with a long history in broadcasting. The station provides local news, weather, sports coverage, and entertainment programming, serving as a trusted source of information for the community. Established in 1956, WISC-TV has built a strong reputation for award-winning journalism and community engagement. Revenue is primarily generated through advertising, sponsorships, and partnerships, leveraging its local influence and CBS network affiliation. Candidates should note its emphasis on innovation, digital media expansion, and commitment to high-quality, community-focused broadcasting.
How to land this job
Position your resume to emphasize your leadership in sports journalism, focusing on storytelling, digital strategy, and team management as highlighted by WISC-TV's need for a Sports Director who breaks the mold.
Highlight experience in anchoring, producing sports shows, and managing sports staff, along with skills in shooting, editing, and digital content publishing to align with their multimedia approach.
Apply through multiple platforms including WISC-TV's official careers page, LinkedIn, and other job boards where the position is listed to maximize your application visibility.
Connect on LinkedIn with current sports team members and newsroom leaders at WISC-TV; start conversations by complimenting their recent sports coverage or asking about how digital strategies are evolving at News 3 Now.
Optimize your resume for ATS by incorporating keywords such as 'sports journalism,' 'digital sports strategy,' 'team leadership,' 'broadcast writing,' and 'content production' to ensure it passes initial screenings.
Use Jennie Johnson's Power Apply feature to customize your resume for ATS, identify multiple application sites, and find relevant LinkedIn contacts, allowing you to focus your energy on preparing for interviews and networking.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.