Job summary
Job post source
This job is directly from Dickies®
Job overview
The GTM Manager at Dickies is responsible for leading go-to-market strategies and managing cross-functional programs to successfully launch seasonal assortments and key product stories, impacting brand growth and market presence.
Responsibilities and impact
The GTM Manager develops GTM strategies, leads concepting for seasonal assortments, ensures cross-team alignment, collaborates on product launch marketing, builds partnerships, tracks key metrics, and refines strategies based on feedback.
Compensation and benefits
The position offers an annual salary range of $95,040 to $118,800 with potential additional compensation such as incentives or commissions, along with a competitive benefits package including medical, dental, vision, and 401(k).
Experience and skills
Candidates need 5+ years of progressive marketing experience, preferably in outdoor or related industries, with skills in managing agency partners, leading cross-functional teams, retail marketplace knowledge, project management, analytical and communication skills, and willingness to travel 25%.
Career development
Dickies offers extensive development and growth opportunities for current and future roles, supporting professional advancement within the company.
Work environment and culture
Dickies promotes a diverse and inclusive culture based on respect, connection, and authenticity, with a strong focus on diversity, equity, and inclusion (DEI).
Company information
Dickies is a historic brand known for durable workwear, celebrating hardworking and active individuals, and is part of VF Corporation with a century-long legacy.
Unique job features
The role involves managing complex, high-volume projects in a fast-paced environment with significant cross-functional collaboration and 25% travel requirements.
Company overview
Dickies® is a renowned American workwear brand established in 1922, known for its durable and functional clothing designed for workers in various industries. The company generates revenue through the sale of a wide range of products including work pants, shirts, outerwear, and accessories, catering to both professional tradespeople and casual consumers. Over the years, Dickies® has expanded its market presence globally and has become a staple in workwear fashion, emphasizing quality and reliability. The brand's commitment to innovation and maintaining a strong heritage in workwear makes it a respected name in the industry.
How to land this job
Tailor your resume to emphasize your experience in developing and managing cross-functional Go-to-Market strategies, highlighting your ability to align business objectives and lead product launches.
Showcase your skills in collaborating with Product, Marketing, and Commercial teams, and your success in managing agency/vendor relationships and brand communications campaigns.
Apply through multiple channels including Dickies® corporate careers page, LinkedIn, and other job boards to maximize your application visibility.
Connect with current Dickies® employees in marketing and product divisions on LinkedIn, using ice breakers like commenting on recent Dickies® campaigns, expressing admiration for their brand storytelling, or asking about their experience with cross-functional collaboration.
Optimize your resume for ATS by incorporating keywords from the job description such as 'GTM strategy,' 'cross-functional collaboration,' 'product launch,' 'marketing plans,' 'agency management,' and 'retail marketplace.'
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find LinkedIn contacts to network with, allowing you to focus on preparing for interviews and refining your skills.
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