TEGNA

Account Executive

MEMPHIS, TNPosted 21 days ago

Job summary

  • Job post source

    This job is directly from TEGNA

  • Job overview

    The Account Executive at TEGNA's WATN-TV in Memphis is responsible for achieving sales goals across various marketing solutions, acting as a marketing consultant to clients.

  • Responsibilities and impact

    Daily tasks include prospecting for new clients, upselling current clients, creating custom marketing campaigns, and collaborating with internal teams to ensure successful campaign execution.

  • Compensation and benefits

    TEGNA offers a base salary plus uncapped commissions, comprehensive benefits including medical, dental, and vision coverage, a 401(k) plan with matching contributions, and generous paid time off.

  • Experience and skills

    Candidates should have 2 to 3 years of media sales experience, a preferred bachelor's degree in marketing or advertising, and strong communication and presentation skills.

  • Career development

    TEGNA provides career growth opportunities across its 64 stations, along with training resources to support professional development.

  • Work environment and culture

    The company promotes a winning, inclusive, and collaborative culture, emphasizing support and fun within the workplace.

  • Company information

    TEGNA Inc. is a leading media company with 64 television stations across 51 U.S. markets, known for delivering impactful stories and innovative marketing solutions.

  • Team overview

    The sales team at WATN-TV is described as dynamic and driven, focused on building collaborative relationships and providing customer solutions.

  • Job location and travel

    The position is based in Memphis, a city known for its rich cultural heritage and diverse economy.

  • Application process

    Candidates are encouraged to apply directly through TEGNA's website, providing necessary documentation as specified in the job posting.

  • Unique job features

    This role offers unique opportunities to work with leading media products and engage with a vibrant local community.

Company overview

TEGNA Inc. is a media company that operates television stations and digital media properties across the United States. They generate revenue primarily through advertising sales, subscription fees, and digital marketing services. Founded in 2015 after Gannett Company split into two entities, TEGNA has grown to become one of the largest independent television station groups in the country. The company is known for its commitment to local journalism and innovative digital content, making it a significant player in the media landscape.

How to land this job

  • Tailor your resume to highlight your sales experience, emphasizing your ability to exceed revenue goals and your familiarity with media sales, particularly in digital and broadcast platforms.

  • Showcase your skills in building client relationships and creating custom marketing solutions across various media channels, as this is crucial for the Account Executive role.

  • Apply through multiple platforms, including TEGNA's corporate site and LinkedIn, to maximize your chances of being noticed for this position.

  • Connect with current employees in the sales division at TEGNA on LinkedIn to gain insights about the role; ice breakers could include asking about their experiences at TEGNA or discussing recent campaigns they admired.

  • Ensure your resume is optimized for ATS by incorporating keywords from the job description such as 'account engagement,' 'media sales,' and 'customer solutions' to improve your chances of passing the initial screening.

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