Job summary
Job post source
This job is directly from Lincoln University
Job overview
The Marketing & Communications Coordinator at Lincoln University supports storytelling, brand-building, and strategic communication initiatives to enhance the university's legacy and public image.
Responsibilities and impact
The coordinator creates and manages content across digital platforms, collaborates with campus departments, supports brand consistency, manages social media engagement, and assists with campaign coordination and administrative tasks.
Experience and skills
Requires a bachelor's degree in marketing, communications, or related fields with 1-3 years of relevant experience; strong storytelling, brand-building, communication skills, familiarity with analytics and AI marketing tools preferred, and a commitment to HBCU mission and diversity.
Career development
Ideal for early-career professionals seeking growth in a fast-paced, purpose-driven environment with opportunities to collaborate across departments and develop leadership skills.
Work environment and culture
The role emphasizes cultural sensitivity, integrity, diversity, equity, inclusion, and a collaborative team environment at a historically significant HBCU.
Company information
Lincoln University is the nation's first degree-granting Historically Black College and University (HBCU) with a strong legacy and commitment to education and community.
Team overview
The coordinator reports to the Director of Marketing and Communications and works closely with various campus departments and student collaborators to execute marketing strategies.
Job location and travel
Position is based in-person at Lincoln University's main campus in Pennsylvania.
Unique job features
The role uniquely blends leadership with hands-on work, involves collaboration with students and diverse departments, and supports a historic HBCU's brand and storytelling efforts.
Company overview
Lincoln University is a historically black university located in Pennsylvania, renowned for its strong liberal arts and sciences programs. It generates revenue through tuition, grants, and partnerships with various organizations. Founded in 1854, it holds the distinction of being the first degree-granting HBCU in the United States, with notable alumni including Thurgood Marshall and Langston Hughes. The university emphasizes a commitment to social justice, leadership, and global engagement.
How to land this job
Position your resume to highlight storytelling, brand-building, and strategic communication skills, emphasizing your ability to manage content across multiple platforms like social media, websites, and newsletters.
Showcase your experience collaborating with diverse teams and departments, especially in fast-paced environments, to align messaging with organizational priorities and campaigns.
Apply through Lincoln University's official careers page, LinkedIn, and other job boards where the position is posted to maximize application visibility.
Connect on LinkedIn with current Marketing & Communications staff at Lincoln University, using ice breakers such as commenting on recent university campaigns, expressing enthusiasm for supporting an HBCU legacy, or asking about the team culture and expectations.
Optimize your resume for ATS by incorporating keywords from the job description like 'content creation,' 'social media management,' 'brand identity,' 'analytics tools,' and 'storytelling' to ensure it passes automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications across multiple platforms, identify relevant LinkedIn contacts to network with, and ensure your resume is optimized for ATS, freeing you to focus on preparing for interviews and networking.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.