Cognizant

Communications, Media, and Technology Field Marketing, North America

NEW YORK, NYPosted 16 days ago

Job summary

  • Job post source

    This job is directly from Cognizant

  • Job overview

    The Communications, Media, and Technology Field Marketing role at Cognizant involves executing marketing campaigns to support business growth in North America, focusing on customer engagement, content creation, and event management to drive sales and brand awareness.

  • Responsibilities and impact

    The role requires implementing business unit marketing strategies, managing digital content and campaigns, coordinating industry events and partner collaborations, supporting large deal pursuits, engaging with industry analysts, and analyzing marketing performance to optimize outcomes.

  • Experience and skills

    Candidates need 8-12 years of B2B marketing experience in technology or professional services, strong knowledge of North American markets, proven success in managing industry events and co-marketing campaigns, excellent communication skills, and ability to work independently and collaboratively in a hybrid work model.

  • Work environment and culture

    Cognizant promotes a collaborative, innovative, and growth-oriented culture with a hybrid work model supporting work-life balance and flexibility, emphasizing strategic thinking and leadership.

  • Company information

    Cognizant is a global professional services company focused on digital transformation, known for its commitment to innovation, collaboration, and impactful business outcomes.

  • Team overview

    The candidate will work closely with the Head of Field Marketing, Business Unit Heads, and cross-functional teams across commercial, marketing, and technology domains.

  • Job location and travel

    This hybrid role requires 2-3 days per week in a Cognizant or client office in Dallas, TX, with remote work options supported.

  • Unique job features

    The position offers unique opportunities to lead industry-specific marketing campaigns, manage high-profile events, collaborate with ecosystem partners, and engage with top industry analysts to influence market trends.

Company overview

Cognizant is a leading multinational corporation that provides IT services, including digital, technology, consulting, and operations services. Founded in 1994 as a technology arm of Dun & Bradstreet, it became independent in 1996 and has since grown through strategic acquisitions and a focus on digital transformation. The company makes money by offering a wide range of services such as application development, systems integration, and business process outsourcing to clients across various industries, including healthcare, financial services, and manufacturing.

How to land this job

  • Position your resume to highlight your expertise in B2B marketing within technology or professional services, emphasizing your experience with North American markets and strategic account-based programs.

  • Focus on showcasing your skills in managing industry-specific conferences, co-marketing campaigns, and ecosystem partner events, along with your ability to drive lead generation and measurable marketing outcomes.

  • Apply through multiple platforms including Cognizant's corporate careers site, LinkedIn, and relevant industry job boards to maximize your application visibility.

  • Connect on LinkedIn with professionals in Cognizant's Communications, Media, and Technology division, using ice breakers such as commenting on recent Cognizant campaigns or industry events like MS Ignite or AWS re:Invent to start conversations.

  • Optimize your resume for ATS by incorporating keywords from the job description like 'account-based programs,' 'co-marketing campaigns,' 'lead generation,' 'industry analysts,' and 'digital marketing metrics' to ensure it passes automated screenings.

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