Job summary
Job post source
This job is directly from Column Technical Services
Job overview
The Manager Web Experience Strategy at Column Technical Services leads digital initiatives to enhance user engagement and conversions on the company's web platforms, impacting long-term digital growth.
Responsibilities and impact
The role involves leading web user journey improvements, conducting stakeholder interviews, analyzing user behavior and competitors, aligning web strategy with digital marketing efforts, collaborating with UX and content teams, overseeing landing page execution, and developing performance measurement frameworks.
Experience and skills
Requires 3-5 years in web optimization or digital marketing focused on customer journey mapping, proficiency with behavioral analytics tools like Google Analytics, strong stakeholder collaboration skills, and knowledge of data-driven decision-making and privacy standards; medical background preferred but not required.
Team overview
The candidate will report directly to the Associate Director of Digital Experience Strategy and work within the Digital Strategy team.
Job location and travel
The position is part-time (25 hours/week) with flexible shifts Monday-Thursday during Eastern Standard Time business hours (9:00 am - 5:00 pm).
Unique job features
The role offers the opportunity to lead digital strategy execution tied to a multi-year roadmap and collaborate across UX, content, analytics, and product teams to drive measurable improvements in web engagement and conversion.
Company overview
Column Technical Services is a specialized IT consulting and staffing firm that provides tailored technology solutions and workforce services to businesses across various industries. They generate revenue by offering IT consulting, project management, and staffing services, connecting companies with skilled professionals for both short-term and long-term needs. Established in 1998, the company has built a strong reputation for delivering customized solutions and fostering long-term client relationships. Their expertise spans areas like cloud computing, cybersecurity, and software development, making them a trusted partner for organizations navigating complex technological challenges.
How to land this job
Position your resume to emphasize your expertise in web experience strategy, focusing on your ability to enhance user journeys, drive engagement, and improve conversion rates as outlined in the job description for Column Technical Services.
Highlight your experience with behavioral data analysis, stakeholder collaboration, and digital roadmap execution, making sure to include skills with analytics platforms like Google Analytics or Heap and your ability to align web strategies with broader digital marketing initiatives.
Apply to the Manager Web Experience Strategy role through multiple channels including Column Technical Services' corporate careers page and LinkedIn to maximize your application visibility.
Connect with current employees in the Digital Strategy or Web Experience teams at Column Technical Services on LinkedIn; use ice breakers such as commenting on recent digital innovations the company has launched or asking for insights about the 2025 digital roadmap initiatives.
Optimize your resume for ATS by incorporating key phrases from the job description such as 'web user journey,' 'behavioral analytics,' 'digital strategy,' 'stakeholder collaboration,' and 'conversion optimization' to ensure your resume passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate applying through various platforms, tailor your resume with relevant keywords, and identify LinkedIn contacts for networking, allowing you to focus your time on interview preparation and strategy development.
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