Harmonic Finance Inc ™ | Certified B Corp

VP Marketing | Fast Growing 'Better for You' Snack Brand

NEW YORK, NYPosted 30+ days ago

Job summary

  • Job post source

    This job is from a recruiting firm hiring for a separate company.

  • Job overview

    The VP Marketing role is a senior leadership position responsible for scaling a fast-growing 'better for you' snack brand, driving brand growth and consumer engagement.

  • Responsibilities and impact

    The VP Marketing will develop and execute integrated marketing strategies across D2C and retail, lead brand positioning and storytelling, manage digital and social media engagement, scale influencer and affiliate programs, oversee retail marketing activation, measure marketing performance, lead the marketing team, and stay ahead of industry trends.

  • Compensation and benefits

    The salary range is $220,000 to $275,000 base plus bonus and share options, with additional benefits not specified.

  • Experience and skills

    Candidates must have proven experience in scaling CPG brands, expertise in brand storytelling, strong digital marketing skills including performance marketing on platforms like TikTok and Amazon, analytical skills, and experience with tools like Google Analytics and Shopify. Leadership and communication skills are essential.

  • Work environment and culture

    The company culture is passionate about health, wellness, and sustainability, motivated by growth potential and positive societal impact, with a collaborative and proud team environment.

  • Company information

    The company is a fast-growing snack brand launched 5 years ago, leading the European 'better for you' snack market, expanding rapidly in the US, and focused on health and wellness products.

  • Job location and travel

    The role is remote with a preference for candidates in NYC.

  • Application process

    Applicants should contact Fin at fin@harmonicfinance.com for more details and to apply.

  • Unique job features

    The role offers the chance to lead marketing for a rapidly growing, profitable brand with omnichannel growth and a strong focus on health-conscious consumers.

Company overview

Harmonic Finance Inc ™ | Certified B Corp is a rapidly growing SaaS startup based in Boston, MA, specializing in financial technology solutions. The company focuses on providing financial services and strategic leadership for various sectors, including solar devices and green hydrogen startups. As a Certified B Corporation, Harmonic Finance Inc ™ emphasizes social and environmental performance, accountability, and transparency. They are involved in significant roles such as CFO and VP of Data Science, supporting both venture capital-backed and private equity-backed renewable energy projects.

How to land this job

  • Position your resume to highlight leadership in scaling consumer brands, especially in the CPG, food, beverage, or wellness sectors, emphasizing brand building and storytelling that resonates with health-conscious audiences.

  • Focus on demonstrating expertise in integrated marketing strategies across D2C and retail channels, including performance marketing on platforms like TikTok, Meta, Amazon, and strong analytical skills with tools like Google Analytics and Shopify.

  • Apply through multiple channels such as Harmonic Finance Inc's corporate website, LinkedIn job postings, and other job boards where the position is listed to maximize visibility and chances of consideration.

  • Connect with marketing leaders or team members at Harmonic Finance Inc on LinkedIn, using ice breakers like commenting on their recent brand campaigns, expressing genuine interest in their plant-based product innovations, or asking about the company culture and growth plans.

  • Optimize your resume for ATS by incorporating keywords from the job description such as 'integrated marketing,' 'performance marketing,' 'brand storytelling,' 'D2C,' 'retail marketing activation,' and 'marketing P&L' to ensure your resume passes initial automated screenings.

  • Utilize Jennie Johnson's Power Apply feature to automate tailored applications, locate multiple application portals, and identify relevant LinkedIn connections to network with, allowing you to focus your time on interview preparation and strategic follow-ups.

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