United Digestive

Director of Marketing Strategy & Customer Engagement (59375)

ATLANTA, GAPosted 20 days ago

Job summary

  • Job post source

    This job is directly from United Digestive

  • Job overview

    The Director of Marketing Strategy & Customer Engagement at United Digestive leads the marketing strategy to drive brand consistency and growth across patient and provider segments.

  • Responsibilities and impact

    The role involves setting brand direction, managing digital and account-based marketing campaigns, leading internal communications, overseeing a marketing support team, and collaborating with cross-functional teams to align marketing with company goals.

  • Experience and skills

    Requires 10+ years in marketing with expertise in brand management, digital strategy, patient acquisition, ABM platforms, CRM, and analytics; strong leadership and communication skills; bachelor's degree required, MBA preferred.

  • Work environment and culture

    United Digestive promotes a drug-free workplace and equal opportunity employment, emphasizing internal alignment and cross-functional collaboration.

  • Company information

    United Digestive is a healthcare company focused on digestive health, emphasizing patient acquisition and provider engagement through strategic marketing.

  • Team overview

    The candidate will manage a multidisciplinary marketing team including marketers, designers, and writers, working closely with clinical, IT, operations, and business development teams.

  • Job location and travel

    Office environment with travel as needed for business requirements.

  • Unique job features

    The role uniquely combines creative brand leadership with data-driven digital and account-based marketing strategies in a healthcare setting.

Company overview

United Digestive is a healthcare organization specializing in gastroenterology services, offering comprehensive care for digestive health issues. They generate revenue through patient consultations, diagnostic procedures, and therapeutic treatments in gastroenterology. Founded in 2018, United Digestive has rapidly expanded by partnering with leading gastroenterology practices to enhance service quality and accessibility. Their mission focuses on providing high-quality, patient-centered care through a network of skilled physicians and advanced medical technology.

How to land this job

  • Position your resume to highlight your leadership in brand management, digital marketing, and account-based marketing strategies, emphasizing your ability to drive patient acquisition and referral growth in healthcare or related industries.

  • Focus on showcasing your experience in overseeing creative campaigns, internal communications, and cross-functional collaboration, as these are key responsibilities for the Director of Marketing Strategy & Customer Engagement role at United Digestive.

  • Apply through multiple platforms including United Digestive’s corporate career site and LinkedIn to maximize your application visibility and access to recruiter attention.

  • Connect with current marketing leaders or employees within United Digestive’s marketing or growth divisions on LinkedIn; start conversations with ice breakers like commenting on recent company campaigns or asking about the integration of ABM strategies in their marketing efforts.

  • Optimize your resume for ATS by incorporating keywords from the job description such as 'brand identity,' 'digital marketing,' 'account-based marketing,' 'patient acquisition,' and 'cross-functional collaboration' to ensure it passes initial screening filters.

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