Job summary
Job post source
This job is directly from Enagic USA, Inc
Job overview
The Marketing Assistant Manager at Enagic USA, Inc is responsible for developing and executing marketing strategies to drive business growth and enhance brand awareness.
Responsibilities and impact
The role involves strategic planning, managing marketing campaigns across various channels, analyzing campaign data, leading and developing the marketing team, and collaborating with other departments to achieve business objectives.
Experience and skills
Candidates should have a bachelor's degree in Marketing or related fields, proven marketing management experience, strong analytical and communication skills, proficiency with marketing tools, and the ability to work independently and in teams.
Company overview
Enagic USA, Inc is a subsidiary of Enagic International, a Japanese company specializing in the manufacturing and direct sales of water ionization machines that produce alkaline and acidic water for home and commercial use. The company generates revenue primarily through the sale of its Kangen Water machines, leveraging a multi-level marketing (MLM) structure that incentivizes independent distributors to promote and sell its products. Founded in 1974 and expanding to the U.S. in 2003, Enagic emphasizes health, wellness, and environmental sustainability in its branding. Candidates should be aware of the company's strong focus on personal sales networks and its reputation within the direct selling industry. Understanding the MLM business model and the regulatory environment around health product claims is important for prospective employees.
How to land this job
Position your resume to highlight your experience in developing and executing comprehensive marketing strategies, emphasizing your ability to analyze market trends and competitor activities as outlined in the job description.
Focus on showcasing your campaign management skills, including planning multi-channel marketing campaigns, managing budgets, and producing marketing content that drives business growth.
Demonstrate your proficiency in data analysis by highlighting your experience tracking KPIs, reporting on marketing effectiveness, and using data to inform strategy adjustments.
Emphasize leadership capabilities by detailing your experience managing, training, and motivating marketing teams, as well as collaborating cross-functionally with sales, product, and design teams.
Apply through multiple platforms such as Enagic USA, Inc’s official corporate careers page and LinkedIn to maximize your application’s visibility and reach.
Connect with marketing professionals at Enagic USA, Inc on LinkedIn. Use ice breakers like commenting on recent company marketing campaigns, asking about team culture, or inquiring about upcoming marketing initiatives to start a conversation.
Optimize your resume for ATS by incorporating keywords from the job description such as 'marketing strategies,' 'campaign management,' 'data analysis,' 'team leadership,' and 'CRM tools' to ensure your resume passes initial automated screenings.
Consider using Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn contacts, allowing you to focus more on networking and interview preparation.
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