Job summary
Job post source
This job is directly from Rivian
Job overview
The Lead, Integrated Marketing Strategy at Rivian leads cross-functional teams to develop and execute comprehensive marketing campaigns that build the brand and drive business growth.
Responsibilities and impact
The role involves leading marketing strategy and campaign development, collaborating with creative and product teams, synthesizing data and cultural trends, innovating with new formats, and stewarding brand messaging and positioning.
Compensation and benefits
The salary range for Los Angeles-based applicants is $125,000 to $156,000, with robust medical, dental, and vision insurance effective from the first day for full-time employees and after 90 days for part-time employees.
Experience and skills
Candidates should have 6+ years in marketing and advertising agencies with 3+ years managing large-scale campaigns, a bachelor's degree (MBA preferred), strong cross-channel campaign experience, project management skills, and a passion for storytelling; experience in software, technology, entertainment, or premium automotive is preferred.
Work environment and culture
Rivian values diversity, innovation, and a passion for the outdoors, fostering a culture that challenges norms and embraces new solutions to protect the environment.
Company information
Rivian is an electric vehicle manufacturer focused on emissions-free adventure vehicles, committed to innovation and environmental stewardship.
Team overview
The candidate will join Rivian's Integrated Marketing team within the broader Marketing organization, working closely with cross-functional and creative teams.
Job location and travel
The position is based in Los Angeles, CA, with no specific mention of remote work or travel requirements.
Unique job features
The role offers the opportunity to innovate with new marketing formats and storytelling techniques, contributing to a forward-thinking brand in the electric vehicle industry.
Company overview
Rivian is an American electric vehicle manufacturer and automotive technology company known for its electric adventure vehicles, including the R1T pickup truck and R1S SUV. Founded in 2009 by RJ Scaringe, Rivian aims to revolutionize the automotive industry with sustainable and innovative transportation solutions. The company generates revenue through the sale of its electric vehicles, as well as through partnerships and services related to its proprietary battery and drivetrain technologies. Rivian has garnered significant attention and investment, including backing from Amazon and Ford, and is committed to building a network of charging infrastructure to support its vehicles.
How to land this job
Position your resume to highlight leadership in integrated marketing strategy, emphasizing your ability to develop and execute cross-channel campaigns that align with business goals and brand identity, as Rivian values holistic campaign management.
Focus on showcasing experience working collaboratively with creative, product, and data teams to translate strategic insights into compelling 360-degree marketing executions that resonate with diverse audiences.
Apply through multiple online platforms including Rivian’s official careers page and LinkedIn, as this increases your application’s visibility and access to referral opportunities.
Connect with current Rivian marketing team members on LinkedIn, particularly those in integrated marketing or brand strategy roles, using ice breakers like commenting on recent Rivian campaign launches or expressing enthusiasm about their mission to keep the world adventurous forever.
Optimize your resume for ATS by incorporating keywords from the job description such as 'integrated marketing strategy,' 'cross-channel campaigns,' 'brand positioning,' 'data-driven insights,' and 'collaborative leadership' to ensure your resume passes automated screenings.
Utilize Jennie Johnson’s Power Apply feature to automatically tailor your resume, identify multiple application channels, and find relevant LinkedIn contacts, allowing you to focus your time on preparing for interviews and networking.
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