Job summary
Job post source
This job is directly from University of Michigan Credit Union
Job overview
The Social Media Coordinator at University of Michigan Credit Union manages social media content to engage members and support brand growth within the community-focused credit union.
Responsibilities and impact
The role involves creating and managing social media posts, analyzing performance data, maintaining brand consistency, supporting digital marketing strategies, monitoring competition, and participating in community events.
Compensation and benefits
The position offers comprehensive benefits including medical, dental, vision, generous paid time off, flexible work environment, tuition reimbursement, student loan repayment, a Fidelity 401k with employer match, parental leave, pet insurance, and home office credits.
Experience and skills
Candidates should have a bachelor's degree or be pursuing one in Marketing or related fields, strong creativity, excellent communication skills, familiarity with social media, and the ability to work in a fast-paced environment.
Career development
The company supports professional and personal growth with opportunities to own career development and participate in a collaborative team environment.
Work environment and culture
UMCU promotes a high-energy, collaborative, and supportive culture focused on work-life balance and community involvement.
Company information
University of Michigan Credit Union is a well-established local credit union with 70 years of community presence, offering financial services and a strong commitment to member engagement.
Team overview
The Social Media Coordinator will join a collaborative and supportive team dedicated to marketing and community engagement.
Job location and travel
The job is based in an office environment with moderate noise and typical office physical demands.
Unique job features
The role includes unique opportunities to engage with local community events, affinity partner activities, and innovative digital marketing strategies including podcast creation.
Company overview
The University of Michigan Credit Union (UMCU) is a member-owned financial cooperative that provides a range of financial services including savings and checking accounts, loans, credit cards, and investment services. UMCU generates revenue primarily through interest on loans and fees for various financial services. Established in 1954, it was originally founded to serve the University of Michigan community but has since expanded its membership eligibility to include other educational institutions and select organizations in Michigan. The credit union is committed to supporting its members' financial well-being and often engages in community outreach and educational initiatives. UMCU emphasizes personalized service and financial education, aiming to foster a strong community connection and member satisfaction.
How to land this job
Tailor your resume to emphasize your experience creating, editing, and optimizing social media content across platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube, highlighting your ability to maintain a consistent brand voice and presence.
Showcase your skills in analyzing social media performance data and making strategic recommendations to improve engagement and lead generation, reflecting the role's focus on data-driven marketing decisions.
Apply through multiple channels including the University of Michigan Credit Union's official career site and LinkedIn to maximize your chances of being noticed by recruiters.
Connect with current UMCU marketing or communications team members on LinkedIn and start conversations by referencing recent UMCU events or campaigns, or by expressing genuine curiosity about how they maintain brand consistency across platforms.
Optimize your resume for ATS by incorporating keywords from the job description such as 'social media strategy,' 'content optimization,' 'digital marketing,' 'brand presence,' and 'performance data analysis' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify the best platforms to apply through, and discover LinkedIn contacts in the relevant department, freeing you to focus on preparing for interviews and networking effectively.
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