Job summary
Job post source
This job is directly from HSAD North America
Job overview
The Digital Media Specialist role at HSAD North America focuses on managing and optimizing paid social ads campaigns to achieve specific marketing goals.
Responsibilities and impact
The role involves executing paid SEM campaigns, managing budgets, optimizing performance, reporting results, providing creative insights, supporting social media planning, and staying updated on industry trends.
Experience and skills
Candidates should have 1+ years of digital and paid search experience preferred but not required, familiarity with search and social platforms, strong Excel and data analysis skills, excellent communication, and organizational abilities; experience with Google Analytics is a plus.
Company overview
HSAD North America, based in Englewood Cliffs, New Jersey, is the in-house advertising agency for LG Electronics. Specializing in advertising services, the company supports LG's marketing efforts by providing a range of creative and strategic solutions. With a workforce of over 12,000 followers on LinkedIn, HSAD North America plays a crucial role in managing and executing LG's advertising campaigns and marketing strategies. The company offers various job opportunities, including roles in shopper marketing, project management, and design, reflecting its comprehensive approach to brand promotion and consumer engagement.
How to land this job
Tailor your resume to emphasize any experience or familiarity with social ads platforms like Google Ads and Microsoft Ads, even if it’s from a user perspective, showcasing your eagerness to learn and apply digital marketing tactics.
Highlight your analytical skills, especially proficiency with Excel functions such as Pivot Tables, VLOOKUPs, and SUMIFs, along with any experience in tracking and reporting paid media performance.
Apply through multiple channels including HSAD North America’s corporate career site and LinkedIn to maximize your application’s visibility and increase chances of consideration.
Connect with current employees in HSAD North America’s digital marketing or paid media teams on LinkedIn, using ice breakers like commenting on recent company campaigns or asking about their favorite optimization strategies to start a conversation.
Optimize your resume for ATS by incorporating keywords from the job description such as 'paid Search buys,' 'campaign optimizations,' 'budget management,' 'social ads platforms,' and 'data analysis' to ensure it passes initial screenings.
Use Jennie Johnson’s Power Apply feature to automate tailored applications, find multiple relevant job postings, and identify LinkedIn connections in the HSAD North America marketing division, allowing you to focus your time on networking and interview preparation.
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