Boston University

SENIOR DATA ANALYST, ENROLLMENT & MARKETING, Graduate Enrollment

BOSTON, MAPosted 23 days ago

Job summary

  • Job post source

    This job is directly from Boston University

  • Job overview

    The Senior Data Analyst, Enrollment and Marketing at Boston University supports graduate enrollment marketing and strategies through comprehensive data analysis and reporting to optimize marketing efforts and drive enrollment growth.

  • Responsibilities and impact

    The role involves analyzing enrollment and marketing data, collaborating with admission and marketing teams, supporting AI model development for admissions, integrating CRM and marketing data, developing reports and dashboards, and partnering on scholarship strategies.

  • Experience and skills

    Requires a bachelor's degree in marketing, data analytics, statistics, or related field with 5-8 years of experience in marketing analytics or data analysis, preferably in higher education, strong GA4 knowledge, experience with attribution modeling, enrollment forecasting, data visualization, and communication skills; familiarity with AI, machine learning, and CRM systems is a plus.

  • Company information

    Boston University is a higher education institution focused on graduate enrollment and marketing strategies, emphasizing data-driven decision making and ethical AI use.

  • Team overview

    The analyst collaborates closely with the Admission, Operations, & Policy team and the Strategic Marketing & Communication team.

  • Job location and travel

    The position is located at Boston University's Charles River Campus in Boston, MA, United States.

  • Application process

    Applicants must submit a cover letter and resume.

  • Unique job features

    The job features integration of AI in admissions and marketing analysis, use of advanced data modeling, and collaboration across multiple university departments.

Company overview

Boston University (BU) is a private research university located in Boston, Massachusetts, known for its diverse academic programs and strong emphasis on research and innovation. BU generates revenue through tuition fees, research grants, and donations, supporting a wide range of undergraduate, graduate, and professional programs. Founded in 1839, the university has a rich history of academic excellence and notable alumni, including Nobel laureates and Pulitzer Prize winners. BU's strategic location in Boston provides students with ample opportunities for internships and collaborations with leading industries and institutions.

How to land this job

  • Position your resume to emphasize your expertise in enrollment and marketing data analysis, highlighting your experience with GA4, attribution modeling, and enrollment forecasting as key skills.

  • Focus on showcasing your ability to integrate multiple data sources such as Slate CRM and GA4 to provide comprehensive insights that drive marketing and enrollment strategies.

  • Apply through multiple channels including Boston University's official career site, LinkedIn, and other job boards where the position is listed to maximize your application's visibility.

  • Connect with professionals in Boston University's Graduate Enrollment and Strategic Marketing divisions on LinkedIn; use ice breakers like commenting on recent enrollment trends or asking about AI-driven marketing initiatives to start conversations.

  • Optimize your resume for ATS by including keywords from the job description such as 'enrollment data analysis,' 'GA4,' 'attribution modeling,' 'predictive modeling,' and 'AI ethics' to ensure it passes automated screenings.

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