Job summary
Job post source
This job is directly from A-dec Inc.
Job overview
The Web Content Strategist at A-dec Inc. manages web content strategy and SEO to enhance the company's global web presence and brand promotion.
Responsibilities and impact
The role involves developing and maintaining content strategies, collaborating with stakeholders, editing and creating web pages using Sitecore CMS, managing content workflows, writing and editing content, planning new web features, assessing content needs for campaigns, and conducting competitive analyses.
Experience and skills
Requires a bachelor's degree in Communications, Marketing, Business, or Computer Science, with 2+ years of web content experience and 5+ years in marketing collateral creation; skills in SEO, UX best practices, written communication, and familiarity with HTML/CSS and Sitecore CMS are preferred.
Career development
A-dec prioritizes inclusive culture, total well-being, and offers opportunities for learning and career advancement.
Work environment and culture
A-dec values an inclusive culture and total well-being, providing a supportive environment for employee development.
Company information
A-dec Inc. is a company specializing in high-quality dental industry products and services, focusing on superior employment experiences and global brand presence.
Team overview
The candidate will join the web team responsible for the company's websites and digital content management.
Job location and travel
The position is US-based, with no visa sponsorship available, implying work is likely onsite or remote within the United States.
Application process
Applicants must undergo a background check and drug screening; the company is an equal opportunity employer and does not sponsor employment visas.
Unique job features
The role involves managing multilingual content and SEO strategy using Sitecore CMS, contributing to global web presence and sales lead generation.
Company overview
A-dec Inc. is a leading manufacturer of dental equipment, including chairs, delivery systems, and lights, serving dental professionals worldwide. Founded in 1964 by Ken and Joan Austin in Newberg, Oregon, the company has grown through innovation and a commitment to quality, becoming one of the largest privately-owned dental equipment manufacturers globally. A-dec generates revenue by providing high-quality, reliable products and comprehensive customer support, ensuring long-term relationships with dental practices and institutions. Notable for its employee-centric culture, A-dec emphasizes continuous improvement and community involvement.
How to land this job
Position your resume to highlight your expertise in web content strategy, emphasizing your ability to develop and maintain content plans tailored to diverse audiences and industry relevance, as A-dec values strategic content management for their web presence.
Emphasize your experience with SEO best practices, content management systems (especially Sitecore if applicable), and collaboration with stakeholders and subject matter experts to create and edit web content that drives sales leads and brand promotion.
Apply through multiple platforms including A-dec's corporate careers page and LinkedIn to maximize your visibility and ensure your application reaches the right hiring managers.
Connect with current A-dec web team members or marketing division professionals on LinkedIn; start conversations by referencing recent A-dec web initiatives or asking about their approach to integrating SEO and content strategy within the dental industry.
Optimize your resume for ATS by incorporating keywords from the job description such as 'web content strategy,' 'SEO,' 'Sitecore CMS,' 'content workflow,' and 'UX web best practices' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn contacts, allowing you to focus your energy on preparing for interviews and networking effectively.
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