Job summary
Job post source
This job is directly from Plan2Placement, Inc
Job overview
The Marketing Director at Plan2Placement, Inc leads the marketing transformation to elevate the brand, expand market reach, and drive revenue growth as the first-ever marketing leader building a team from the ground up.
Responsibilities and impact
The role involves developing and executing comprehensive marketing strategies across multiple channels, managing marketing operations, leading and mentoring the marketing team, collaborating with sales and operations, benchmarking against competitors, reporting KPIs to executives, and working closely with the CEO to prioritize projects.
Compensation and benefits
The position offers a competitive salary range of $110,000-$125,000, 85% employer-paid medical and dental coverage, a 401(k) plan with 3% employer match, and three weeks of paid vacation.
Experience and skills
Candidates need 6+ years of marketing experience with at least 2 years in leadership, preferably in health & wellness or related industries, proven ability to build a marketing department, hands-on experience with digital marketing tools and CRMs, and strong leadership and analytical skills.
Career development
The role provides a high-visibility leadership opportunity with direct access to decision makers and the chance to shape the company's brand legacy in an entrepreneurial environment.
Work environment and culture
The company offers an entrepreneurial environment with direct access to decision makers and expects onsite work 5 days a week in Burbank, CA, emphasizing a collaborative and growth-oriented culture.
Company information
Plan2Placement, Inc is a leading health & wellness company specializing in high-quality terpenes and botanical extracts serving wellness, cannabis, and consumer goods industries, currently in a growth phase.
Team overview
The candidate will lead a small in-house marketing team including a Marketing Manager and Paid Ads Specialist, with plans for future expansion.
Job location and travel
The job is located onsite 5 days a week in Burbank, CA, near North Hollywood, requiring physical presence at the office.
Unique job features
This is a unique ground-up leadership role as the company's first Director of Marketing, offering the chance to build and shape the marketing function and brand strategy from scratch.
Company overview
Plan2Placement, Inc is a company that specializes in talent acquisition and executive coaching. They position themselves as a strategic partner for businesses looking to enhance their workforce through effective recruitment and leadership development. With a presence on LinkedIn, they have a following of 982 individuals, indicating a networked approach to their services. The company is actively involved in hiring, as evidenced by their recent job posting for an Audit Manager in San Fernando, CA.
How to land this job
Position your resume to highlight your leadership experience in marketing, especially your ability to build and manage a marketing team from the ground up, aligning with Plan2Placement's need for a hands-on Director of Marketing.
Emphasize your strategic skills in developing comprehensive marketing plans across digital, eCommerce, social media, and traditional channels, showcasing your experience with tools like Google Ads, SEO, and CRM platforms as outlined in the job description.
Apply through multiple channels including Plan2Placement's corporate career page and LinkedIn to maximize your visibility and chances of being noticed for this key leadership role.
Connect with current marketing team members or leadership at Plan2Placement on LinkedIn, using ice breakers such as commenting on recent company growth, expressing enthusiasm for the health and wellness industry, or asking about the marketing transformation they are undertaking.
Optimize your resume for ATS by incorporating keywords such as 'marketing strategy,' 'team leadership,' 'digital marketing,' 'Google Ads,' 'SEO,' 'eCommerce,' and 'health & wellness,' ensuring your resume passes initial automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate and tailor your applications, identify optimal application channels, and find relevant LinkedIn connections to network with, so you can focus more on preparing for interviews and strategic networking.
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