Job summary
Job post source
This job is directly from FanDuel Sports Network
Job overview
The Director, Brand & Integrated Marketing at FanDuel Sports Network leads brand strategy and creative marketing to enhance the network's identity and campaigns, impacting brand presence and audience engagement.
Responsibilities and impact
The role involves managing brand strategy, creative vision, campaign development for MLB, NBA, and NHL, leading internal creative teams, coordinating with partners, overseeing brand health research, and executing integrated marketing and on-air promotion strategies.
Compensation and benefits
The position offers a base salary range of $145,000 - $165,000, healthcare starting day one, wellness incentives, 401K with up to 4% match, paid time off, company holidays, disability benefits, and employee discounts.
Experience and skills
Candidates need a Bachelor's degree and 10+ years in sports, television, brand, or agency roles, strong creative and leadership skills, excellent communication and project management abilities, knowledge of regional sports and media, and proficiency in Microsoft Office and photo editing software; sports experience and familiarity with AirTable and SonyCI are preferred.
Career development
The company promotes growth and working with enthusiastic, high-achieving teams, suggesting opportunities for professional development in a dynamic sports media environment.
Work environment and culture
FanDuel Sports Network values diversity, equity, and inclusion, offering a supportive environment with equal opportunity employment and accommodations for disabilities, fostering a collaborative and enthusiastic workplace.
Company information
FanDuel Sports Network is the largest provider of live local sports in the U.S., part of Main Street Sports Group, delivering thousands of live games annually across multiple major sports leagues via advanced streaming and cable distribution.
Team overview
The role reports to the Head of Marketing and involves collaboration with internal creative teams, agency partners, research, ad sales, communications, social, and distribution teams.
Job location and travel
The position is hybrid based in New York City, combining remote and on-site work.
Unique job features
This role uniquely integrates brand strategy with live sports media marketing, offering leadership over creative campaigns for major sports leagues and direct collaboration with FanDuel and multiple sports partners.
Company overview
FanDuel Sports Network is a leading sports entertainment and online gaming company specializing in daily fantasy sports, sports betting, and online casino games. It generates revenue through its sportsbook operations, fantasy sports contests, and iGaming platforms, leveraging partnerships with major sports leagues and media entities. Founded in 2009, FanDuel played a pivotal role in popularizing daily fantasy sports and has since expanded into legal sports betting, becoming a key player in the U.S. market. The company emphasizes innovation, user engagement, and regulatory compliance, making it a dynamic and fast-growing organization in the sports-tech industry.
How to land this job
Position your resume to highlight your leadership in brand strategy, creative vision, and integrated marketing within sports or media industries, emphasizing your role in managing cross-functional teams and agency relationships.
Focus on showcasing your experience with brand positioning, campaign development for major sports leagues (MLB, NBA, NHL), and your ability to drive brand consistency and creative execution across multiple platforms.
Apply through multiple channels including FanDuel Sports Network's corporate careers page, LinkedIn, and relevant industry job boards to maximize your application reach.
Connect on LinkedIn with current marketing team members or division leaders at FanDuel Sports Network; use ice breakers such as commenting on recent FanDuel campaigns, expressing enthusiasm for their local sports coverage, or asking about their approach to integrated marketing.
Optimize your resume for ATS by including keywords like 'brand strategy,' 'integrated marketing,' 'creative leadership,' 'sports media,' 'campaign management,' and tools mentioned such as 'Photoshop,' 'AirTable,' and 'SonyCI' to ensure it passes automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored resume customization, multi-channel applications, and LinkedIn networking, allowing you to focus on interview preparation and strategic job search activities.
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