Job summary
Job post source
This job is directly from SXSW
Job overview
The Seasonal Copywriter at SXSW supports marketing efforts by creating high-impact, conversion-focused copy for digital campaigns during peak event periods, impacting brand messaging and audience engagement.
Responsibilities and impact
The role involves crafting compelling copy for paid ads, emails, websites, and landing pages, collaborating across teams, optimizing copy through A/B testing, and maintaining consistent brand voice across multiple verticals.
Experience and skills
Requires 3+ years of performance-driven copywriting experience, a portfolio of high-converting digital copy, proficiency with tools like Hubspot and major ad platforms, strong writing and communication skills, and the ability to work under tight deadlines; familiarity with SXSW audiences is a plus.
Job location and travel
The position is based in Austin, Texas, requiring reliable work from the SXSW office with standard hours Monday to Friday, 10 am to 6 pm, plus extended hours during event periods.
Work environment and culture
The role demands agility, collaboration, and efficiency under tight deadlines, with a flexible schedule to meet campaign and event needs.
Company information
SXSW is an established event organization hosting major events in music, film, TV, education, and innovation, known for its influential cultural impact.
Team overview
The copywriter will collaborate with Marketing, Content, Programming, and Partnerships teams to align messaging across platforms.
Unique job features
This seasonal role is unique for its focus on high-impact, conversion-driven copywriting during SXSW's peak event season, requiring adaptability to multiple verticals and funnel stages.
Company overview
South by Southwest (SXSW) is a renowned annual conglomerate of film, interactive media, and music festivals and conferences held in Austin, Texas. Founded in 1987, SXSW has grown into a global platform for creative professionals to showcase their work, network, and explore new trends. The company generates revenue through ticket sales, sponsorships, and partnerships with brands seeking to engage with a diverse and influential audience. Notable for its impact on the entertainment and tech industries, SXSW has been a launchpad for numerous innovative projects and artists.
How to land this job
Tailor your resume to emphasize your experience in crafting high-impact, performance-driven copy for digital campaigns, including emails, paid media, and landing pages, as this aligns directly with SXSW’s needs.
Highlight your ability to adapt brand voice and tone across diverse verticals such as education, music, film, and innovation, showcasing versatility and strategic messaging skills.
Make sure to mention your proficiency with tools like Hubspot, Airtable, GSuite, and major ad platforms like Meta and Google, as these technical skills are crucial for the role.
Apply through multiple channels including the SXSW corporate careers page and LinkedIn to maximize your chances and visibility for the Seasonal Copywriter position.
Connect on LinkedIn with members of SXSW’s Marketing and Content teams; use ice breakers such as complimenting a recent campaign they ran or asking about how SXSW tailors messaging across its different event verticals to start a conversation.
Optimize your resume for ATS by incorporating keywords from the job description like 'performance-driven copy,' 'A/B testing,' 'audience segmentation,' 'funnel-based messaging,' and specific tools like 'Hubspot' and 'Meta ads' to ensure your resume passes initial screenings.
Consider using Jennie Johnson’s Power Apply feature to automate tailoring your resume, finding multiple application portals, and identifying LinkedIn contacts to network with, letting you focus on preparing for interviews and refining your portfolio.
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