Job summary
Job post source
This job is directly from Sinclair Broadcast Group
Job overview
The Marketing Director at Sinclair Broadcast Group will lead marketing efforts, shape brand identity, and drive strategic marketing initiatives to expand market presence.
Responsibilities and impact
The role involves developing go-to-market strategies, executing integrated marketing campaigns, managing brand identity, assessing media channels, and leading a marketing team.
Experience and skills
Candidates should have a Bachelor's degree in Marketing or related field, proven marketing leadership experience, strong analytical skills, and knowledge of digital marketing channels.
Work environment and culture
The company promotes a goal-oriented culture with great benefits, an open door policy, and a strong focus on employee success.
Company information
Sinclair Broadcast Group is a leading diversified media company with a large television broadcast portfolio, affiliations with major networks, and a focus on innovative media technology.
Team overview
The team culture emphasizes collaboration, support, and professional development opportunities for its members.
Company overview
Sinclair Broadcast Group is a leading telecommunications conglomerate that owns and operates numerous television stations across the United States. The company generates revenue primarily through advertising sales, retransmission fees, and content licensing. Founded in 1986 by Julian Sinclair Smith, Sinclair has grown significantly through strategic acquisitions and partnerships, becoming one of the largest operators of local television stations. Notably, Sinclair has also expanded into sports broadcasting and digital media, enhancing its content portfolio and market reach.
How to land this job
Position your resume to showcase your extensive experience in developing and executing go-to-market strategies and marketing campaigns, as these are central to the Marketing Director role at Sinclair Broadcast Group.
Highlight your strong analytical skills and ability to derive actionable insights from complex data sets, as data-driven decision-making is crucial for evaluating campaign performance and optimizing media channels.
Apply through multiple platforms, including Sinclair Broadcast Group's corporate site and LinkedIn, to broaden your reach and visibility for this position.
Connect with professionals in the marketing division at Sinclair Broadcast Group on LinkedIn, using ice breakers like discussing recent marketing trends or asking about their experiences with innovative marketing strategies.
Ensure your resume is optimized for ATS by incorporating relevant keywords from the job description, such as 'strategic planning', 'brand management', and 'digital marketing channels', to increase your chances of passing initial screenings.
Consider utilizing Jennie Johnson's Power Apply feature to manage your applications and networking effectively, allowing you to focus your time on preparing for interviews and refining your approach.
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