Job summary
Job post source
This job is from a recruiting firm hiring for a separate company.
Job overview
The CRM Manager role involves developing and executing data-driven lifecycle marketing strategies to activate users, drive engagement, reduce churn, and increase customer lifetime value for a global entertainment streaming platform.
Responsibilities and impact
The candidate will own global CRM campaign strategy, design and optimize multi-channel retention campaigns, collaborate with analytics and marketing teams, drive creative strategy and A/B testing, support global expansion and localization, and build strong partnerships with stakeholders.
Experience and skills
The position requires 5+ years of CRM/lifecycle marketing experience, proficiency with CRM platforms like Braze and Movable Ink, strong analytical skills with tools like Looker or Amplitude, and the ability to manage multiple projects in a fast-paced environment; experience in entertainment or subscription services is preferred.
Job location and travel
The role follows a hybrid work model based in the San Francisco Bay Area.
Work environment and culture
The company values innovation, creativity, and cultural connection, with a diverse and passionate team across multiple regions including North America and Asia.
Company overview
Method Recruiting is a specialized recruitment firm that focuses on connecting top-tier talent with leading companies, primarily in the technology sector. They generate revenue by providing recruitment services, including sourcing, vetting, and placing candidates in roles that match their skills and career goals. The company has gained significant recognition, being named to the Inc. 5000 list three times, which highlights its rapid growth and success in the competitive recruiting industry. Method Recruiting emphasizes a personalized approach to recruitment, ensuring that both clients and candidates receive tailored solutions that meet their specific needs. This commitment to quality and growth has established Method Recruiting as a reputable player in the recruitment field.
How to land this job
Position your resume to highlight your 5+ years of CRM and lifecycle marketing experience, emphasizing your skills in designing and optimizing multi-channel retention campaigns including email, push notifications, and in-app messaging.
Focus on showcasing your proficiency with CRM platforms like Braze and Movable Ink, as well as your ability to manage complex workflows and use data visualization tools such as Looker or Amplitude to drive data-driven marketing strategies.
Apply through multiple channels including Method Recruiting's corporate website and LinkedIn to maximize your visibility and chances for the CRM Manager role at this 3x Inc. 5000 company.
Connect with current employees in the marketing or CRM divisions at Method Recruiting on LinkedIn; use ice breakers like commenting on recent global campaigns they've launched or expressing enthusiasm for their innovative lifecycle marketing strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'CRM lifecycle marketing,' 'multi-channel retention campaigns,' 'A/B testing,' 'automation tools,' and 'data-driven strategies' to ensure your application passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn contacts to network with, allowing you to focus your energy on interview preparation and skill refinement.
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